A data profile of the people who buy, follow and care about Lakes in Finland — modelled from more than twelve digital signal sources. Lakes has an estimated audience of 705,083 people in Finland.
Lakes has an estimated audience of 705,083 people in Finland. 57.2% are female, 42.8% are male, average age 44.3. Top brand affinities: Finnair, Helsinki, Cruises, Dogs, Shoes.
Top brand affinities include Finnair, Helsinki, Cruises, with strongest over-indexing on Finnair (2.14× the country average).
Demographically, the Lakes audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical Lakes fan in Finland is more female, around 44.3 years old, with strong Community Orientation tendencies and a notable affinity for Finnair.
The key figures that characterise the Lakes profile in Finland.
57.2% are female, 42.8% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 44.3 |
| Estimated audience size | 705,083 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Lakes audience comes from Finland.
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 9.6% |
| Italy | 5.2% |
The strongest cross-interests of the Lakes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cruises | Travel & Leisure | 2.64× | ||
| 02 | Weaving | Fashion & Accessoires | 2.27× | ||
| 03 | Finnair | Travel & Leisure | 2.14× | ||
| 04 | Sunglasses | Fashion & Accessoires | 2.09× | ||
| 05 | Lunch | Food & Beverages | 2.07× | ||
| 06 | Car rentals | Cars & Mobility | 2.06× | ||
| 07 | Flower | Home & Garden | 2.03× | ||
| 08 | Bars | Travel & Leisure | 2.00× | ||
| 09 | Lindex | Fashion & Accessoires | 1.92× | ||
| 10 | Dogs | Pets & Animals | 1.90× | ||
| 11 | Happiness | Health | 1.80× | ||
| 12 | Trivago | Travel & Leisure | 1.80× | ||
| 13 | Spas | Beauty & Wellness | 1.79× | ||
| 14 | Hair products | Beauty & Wellness | 1.75× | ||
| 15 | Shoes | Fashion & Accessoires | 1.73× | ||
| 16 | Meat | Food & Beverages | 1.69× | ||
| 17 | Internet & Social Media | 1.67× | |||
| 18 | Kitchen | Home & Garden | 1.67× | ||
| 19 | Helsinki | Travel & Leisure | 1.62× | ||
| 20 | Gina Tricot | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.43× | |
| Convenience Orientation | PREMIUM | 1.39× | |
| Need for Security | CONSERVATISM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.88× | |
| Creativity | OPEN | 0.94× | |
| Individualism | JOY | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Lakes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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