A data profile of the people who buy, follow and care about Lakes in Portugal — modelled from more than twelve digital signal sources. Lakes has an estimated audience of 1,389,060 people in Portugal.
Lakes has an estimated audience of 1,389,060 people in Portugal. 50.5% are female, 49.5% are male, average age 46.0. Top brand affinities: WhatsApp, FlixBus, Dogs, Romance novels, Beaches.
Top brand affinities include WhatsApp, FlixBus, Dogs, with strongest over-indexing on WhatsApp (1.58× the country average).
Demographically, the Lakes audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Community Orientation, Indulgence.
The typical Lakes fan in Portugal is balanced, around 46.0 years old, with strong Community Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Lakes profile in Portugal.
50.5% are female, 49.5% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 46.0 |
| Estimated audience size | 1,389,060 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 36% |
of the worldwide Lakes audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 9.6% |
| Italy | 5.2% |
The strongest cross-interests of the Lakes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Massively multiplayer online games | Games | 2.41× | ||
| 02 | Romance novels | Literature | 2.22× | ||
| 03 | Non-fiction books | Literature | 2.17× | ||
| 04 | Online poker | Games | 2.14× | ||
| 05 | Pizza | Food & Beverages | 1.87× | ||
| 06 | First-person shooter games | Games | 1.77× | ||
| 07 | Online games | Games | 1.71× | ||
| 08 | Fast food restaurants | Food & Beverages | 1.71× | ||
| 09 | TripAdvisor | Travel & Leisure | 1.70× | ||
| 10 | Sunglasses | Fashion & Accessoires | 1.66× | ||
| 11 | EDreams | Travel & Leisure | 1.63× | ||
| 12 | Seafood | Food & Beverages | 1.62× | ||
| 13 | Internet & Social Media | 1.58× | |||
| 14 | FlixBus | Cars & Mobility | 1.57× | ||
| 15 | Charity and causes | Business & Career | 1.57× | ||
| 16 | Gambling | Games | 1.56× | ||
| 17 | Dogs | Pets & Animals | 1.55× | ||
| 18 | EasyJet | Travel & Leisure | 1.53× | ||
| 19 | Car rentals | Cars & Mobility | 1.53× | ||
| 20 | Beaches | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.41× | |
| Indulgence | JOY | 1.40× | |
| Pet Ownership | JOY | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.95× | |
| Spirituality | BALANCE | 0.96× | |
| Creativity | OPEN | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Lakes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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