A data profile of the people who buy, follow and care about Car rentals in Portugal — modelled from more than twelve digital signal sources. Car rentals has an estimated audience of 1,725,430 people in Portugal.
The average Car rentals fan in Portugal is 44.7 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Faro District, Porto District.
Top brand affinities include Ryanair, EasyJet, Europcar, with strongest over-indexing on Ryanair (1.53× the country average).
Demographically, the Car rentals audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Need for Security, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Car rentals fan in Portugal is more male, around 44.7 years old, with strong Need for Security tendencies and a notable affinity for Ryanair.
The key figures that characterise the Car rentals profile in Portugal.
38.9% are female, 61.1% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 38.9% |
| Male | 61.1% |
| Average age | 44.7 |
| Estimated audience size | 1,725,430 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 33% |
of the worldwide Car rentals audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 11.8% |
| Japan | 6.9% |
| Italy | 4.9% |
Where the Car rentals audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Madeira | ~200K | 6.46× | |
| 02 | Faro District | ~300K | 2.60× | |
| 03 | Azores | ~100K | 2.44× | |
| 04 | Lisbon District | ~600K | 1.13× | |
| 05 | Bragança District | ~20K | 0.76× | |
| 06 | Portalegre District | ~10K | 0.73× | |
| 07 | Beja District | ~20K | 0.72× | |
| 08 | Guarda District | ~20K | 0.72× | |
| 09 | Porto District | ~300K | 0.70× | |
| 10 | Leiria District | ~70K | 0.70× | |
| 11 | Santarém District | ~60K | 0.70× | |
| 12 | Setúbal District | ~100K | 0.69× | |
| 13 | Vila Real District | ~20K | 0.67× | |
| 14 | Évora District | ~20K | 0.66× | |
| 15 | Castelo Branco District | ~20K | 0.65× | |
| 16 | Viana do Castelo District | ~30K | 0.63× | |
| 17 | Coimbra District | ~50K | 0.60× | |
| 18 | Viseu District | ~40K | 0.58× | |
| 19 | Aveiro District | ~60K | 0.50× | |
| 20 | Braga District | ~80K | 0.47× |
The strongest cross-interests of the Car rentals audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Europcar | Cars & Mobility | 2.75× | ||
| 02 | Air Europa | Travel & Leisure | 2.53× | ||
| 03 | Vueling | Travel & Leisure | 2.31× | ||
| 04 | Cruises | Travel & Leisure | 1.73× | ||
| 05 | Momondo | Travel & Leisure | 1.71× | ||
| 06 | Cars (video game) | Games | 1.66× | ||
| 07 | Hybrids | Cars & Mobility | 1.63× | ||
| 08 | Minivans | Cars & Mobility | 1.63× | ||
| 09 | Automobile repair shop | Cars & Mobility | 1.63× | ||
| 10 | Auto mechanic | Cars & Mobility | 1.60× | ||
| 11 | EDreams | Travel & Leisure | 1.59× | ||
| 12 | Logitravel | Travel & Leisure | 1.59× | ||
| 13 | Peugeot 2008 | Cars & Mobility | 1.59× | ||
| 14 | Bus | Cars & Mobility | 1.58× | ||
| 15 | Renault Clio | Cars & Mobility | 1.56× | ||
| 16 | EasyJet | Travel & Leisure | 1.55× | ||
| 17 | Health insurance | Business & Career | 1.54× | ||
| 18 | Ryanair | Travel & Leisure | 1.53× | ||
| 19 | Lakes | Travel & Leisure | 1.53× | ||
| 20 | Used Cars | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.25× | |
| Travelling | THRILL | 1.19× | |
| Sustainability | BALANCE | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.86× | |
| Extroversion | THRILL | 0.86× | |
| Early Adopter Mentality | POWER | 0.88× |
Car rentals has an estimated audience of 1,725,430 people in Portugal, concentrated in Lisbon District and Faro District.
38.9% of Car rentals fans are female, 61.1% are male, with an average age of 44.7 years.
Car rentals fans show strongest brand affinity for Ryanair (1.53×), EasyJet (1.55×), and Europcar (2.75×) over the country average.
Car rentals fans in Portugal are most concentrated in Lisbon District (reach ~600K), Faro District (reach ~300K), and Porto District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Car rentals itself, the audience over-indexes on EasyJet (1.55×), Europcar (2.75×), Cruises (1.73×), and Bus (1.58×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Car rentals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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