A data profile of the people who buy, follow and care about Car rentals in Austria — modelled from more than twelve digital signal sources. Car rentals has an estimated audience of 834,529 people in Austria.
The average Car rentals fan in Austria is 38.9 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include AutoScout24, Ecotourism, Sixt, with strongest over-indexing on AutoScout24 (1.66× the country average).
Demographically, the Car rentals audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Car rentals fan in Austria is more male, around 38.9 years old, with strong Mindfulness tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Car rentals profile in Austria.
36.8% are female, 63.2% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 36.8% |
| Male | 63.2% |
| Average age | 38.9 |
| Estimated audience size | 834,529 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 19% |
of the worldwide Car rentals audience comes from Austria.
| Country | Share |
|---|---|
| United States | 11.8% |
| Japan | 6.9% |
| Italy | 4.9% |
Where the Car rentals audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Salzburg | ~90K | 1.57× | |
| 02 | Vienna | ~200K | 1.51× | |
| 03 | Tyrol | ~60K | 1.10× | |
| 04 | Lower Austria | ~100K | 1.06× | |
| 05 | Upper Austria | ~90K | 0.84× | |
| 06 | Vorarlberg | ~20K | 0.83× | |
| 07 | Burgenland | ~20K | 0.82× | |
| 08 | Carinthia (state) | ~30K | 0.80× | |
| 09 | Styria | ~70K | 0.71× |
The strongest cross-interests of the Car rentals audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sixt | Cars & Mobility | 4.45× | ||
| 02 | Ecotourism | Business & Career | 2.93× | ||
| 03 | Cruises | Travel & Leisure | 1.97× | ||
| 04 | Air travel | Travel & Leisure | 1.94× | ||
| 05 | Opodo | Travel & Leisure | 1.93× | ||
| 06 | First class travel | Travel & Leisure | 1.88× | ||
| 07 | Lakes | Travel & Leisure | 1.73× | ||
| 08 | Holiday cottage | Travel & Leisure | 1.68× | ||
| 09 | AutoScout24 | Cars & Mobility | 1.66× | ||
| 10 | Skyscanner | Travel & Leisure | 1.64× | ||
| 11 | Booking.com | Travel & Leisure | 1.63× | ||
| 12 | TUI | Travel & Leisure | 1.63× | ||
| 13 | Hiking boot | Fashion & Accessoires | 1.59× | ||
| 14 | Trivago | Travel & Leisure | 1.59× | ||
| 15 | Škoda Auto | Cars & Mobility | 1.58× | ||
| 16 | TripAdvisor | Travel & Leisure | 1.58× | ||
| 17 | Sustainable energy | Home & Garden | 1.57× | ||
| 18 | Terraced house | Home & Garden | 1.57× | ||
| 19 | Job hunting | Business & Career | 1.54× | ||
| 20 | Airbnb | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.63× | |
| Luxury Orientation | PREMIUM | 1.39× | |
| Price Sensitivity | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.96× | |
| Healthy Lifestyle | BALANCE | 1.09× | |
| Travelling | THRILL | 1.10× |
Car rentals has an estimated audience of 834,529 people in Austria, concentrated in Vienna and Lower Austria.
36.8% of Car rentals fans are female, 63.2% are male, with an average age of 38.9 years.
Car rentals fans show strongest brand affinity for AutoScout24 (1.66×), Ecotourism (2.93×), and Sixt (4.45×) over the country average.
Car rentals fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~100K), and Upper Austria (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Car rentals itself, the audience over-indexes on Ecotourism (2.93×), Sixt (4.45×), Airbnb (1.5×), and Lakes (1.73×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Car rentals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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