A data profile of the people who buy, follow and care about Lakes in Spain — modelled from more than twelve digital signal sources. Lakes has an estimated audience of 4,139,510 people in Spain.
Lakes has an estimated audience of 4,139,510 people in Spain. 47.1% are female, 52.9% are male, average age 45.2. Top brand affinities: WhatsApp, Iberia (airline), TripAdvisor, Refrigerator, Distilled beverage.
Top brand affinities include WhatsApp, Iberia (airline), TripAdvisor, with strongest over-indexing on WhatsApp (2.24× the country average).
Demographically, the Lakes audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Travelling, Sustainability.
The typical Lakes fan in Spain is balanced, around 45.2 years old, with strong Travelling tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Lakes profile in Spain.
47.1% are female, 52.9% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 45.2 |
| Estimated audience size | 4,139,510 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 32% |
of the worldwide Lakes audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 9.6% |
| Italy | 5.2% |
The strongest cross-interests of the Lakes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satire | Literature | 3.23× | ||
| 02 | Travel literature | Travel & Leisure | 2.93× | ||
| 03 | Refrigerator | Home & Garden | 2.87× | ||
| 04 | Volunteering | Politics & Society | 2.64× | ||
| 05 | TripAdvisor | Travel & Leisure | 2.58× | ||
| 06 | Mango | Shopping | 2.53× | ||
| 07 | Betfair | Games | 2.49× | ||
| 08 | Kayak | Travel & Leisure | 2.43× | ||
| 09 | Ecotourism | Business & Career | 2.42× | ||
| 10 | Cruises | Travel & Leisure | 2.39× | ||
| 11 | Real property | Home & Garden | 2.25× | ||
| 12 | Internet & Social Media | 2.24× | |||
| 13 | Distilled beverage | Food & Beverages | 2.23× | ||
| 14 | Iberia (airline) | Travel & Leisure | 2.05× | ||
| 15 | Car rentals | Cars & Mobility | 2.00× | ||
| 16 | Travel website | Travel & Leisure | 1.93× | ||
| 17 | Charity and causes | Business & Career | 1.73× | ||
| 18 | Innovation | Business & Career | 1.64× | ||
| 19 | Genetics | Kids & Family | 1.61× | ||
| 20 | Aldi | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.76× | |
| Sustainability | BALANCE | 1.51× | |
| Community Orientation | OPEN | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.86× | |
| Extroversion | THRILL | 0.87× | |
| Creativity | OPEN | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Lakes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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