A data profile of the people who buy, follow and care about Lakes in Belgium — modelled from more than twelve digital signal sources. Lakes has an estimated audience of 1,254,125 people in Belgium.
Lakes has an estimated audience of 1,254,125 people in Belgium. 53.0% are female, 47.0% are male, average age 44.1. Top brand affinities: Car rentals, Ecotourism, Innovation, Cruises, Scooters.
Top brand affinities include Car rentals, Ecotourism, Innovation, with strongest over-indexing on Car rentals (2.46× the country average).
Demographically, the Lakes audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Sustainability, Quality Awareness.
The typical Lakes fan in Belgium is balanced, around 44.1 years old, with strong Sustainability tendencies and a notable affinity for Car rentals.
The key figures that characterise the Lakes profile in Belgium.
53.0% are female, 47.0% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 44.1 |
| Estimated audience size | 1,254,125 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Lakes audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 9.6% |
| Italy | 5.2% |
The strongest cross-interests of the Lakes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ecotourism | Business & Career | 2.97× | ||
| 02 | Minivans | Cars & Mobility | 2.53× | ||
| 03 | Car rentals | Cars & Mobility | 2.46× | ||
| 04 | Danish design | Home & Garden | 1.92× | ||
| 05 | Fine-art photography | Technology & Electronics | 1.91× | ||
| 06 | Ski resort | Travel & Leisure | 1.90× | ||
| 07 | Child development | Business & Career | 1.87× | ||
| 08 | Mountains | Travel & Leisure | 1.87× | ||
| 09 | Wildlife photography | Technology & Electronics | 1.87× | ||
| 10 | Cruises | Travel & Leisure | 1.82× | ||
| 11 | Custom motorcycle | Cars & Mobility | 1.75× | ||
| 12 | Scooters | Cars & Mobility | 1.72× | ||
| 13 | Eurostar | Cars & Mobility | 1.69× | ||
| 14 | Innovation | Business & Career | 1.68× | ||
| 15 | Modern art | Arts & Culture | 1.57× | ||
| 16 | Modern architecture | Arts & Culture | 1.55× | ||
| 17 | Retro style | Fashion & Accessoires | 1.55× | ||
| 18 | Ibiza | Travel & Leisure | 1.52× | ||
| 19 | Garden furniture | Home & Garden | 1.51× | ||
| 20 | Luxury real estate | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.45× | |
| Quality Awareness | PREMIUM | 1.35× | |
| Design Affinity | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.85× | |
| Creativity | OPEN | 0.91× | |
| Social Media Usage | JOY | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Lakes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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