A data profile of the people who buy, follow and care about Lakes in Denmark — modelled from more than twelve digital signal sources. Lakes has an estimated audience of 786,364 people in Denmark.
Lakes has an estimated audience of 786,364 people in Denmark. 59.6% are female, 40.4% are male, average age 44.8. Top brand affinities: Momondo, Flower, Novo Nordisk, Gina Tricot, Car rentals.
Top brand affinities include Momondo, Flower, Novo Nordisk, with strongest over-indexing on Momondo (1.5× the country average).
Demographically, the Lakes audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Sustainability, Quality Awareness.
The typical Lakes fan in Denmark is more female, around 44.8 years old, with strong Sustainability tendencies and a notable affinity for Momondo.
The key figures that characterise the Lakes profile in Denmark.
59.6% are female, 40.4% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 44.8 |
| Estimated audience size | 786,364 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Lakes audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 9.6% |
| Italy | 5.2% |
The strongest cross-interests of the Lakes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ecotourism | Business & Career | 3.09× | ||
| 02 | Car rentals | Cars & Mobility | 2.16× | ||
| 03 | Cruises | Travel & Leisure | 2.05× | ||
| 04 | Gina Tricot | Fashion & Accessoires | 1.97× | ||
| 05 | Sauna | Home & Garden | 1.95× | ||
| 06 | Garden furniture | Home & Garden | 1.85× | ||
| 07 | Novo Nordisk | Health | 1.80× | ||
| 08 | Royal Copenhagen | Home & Garden | 1.77× | ||
| 09 | Poster | Arts & Culture | 1.72× | ||
| 10 | Bars | Travel & Leisure | 1.71× | ||
| 11 | Georg Jensen | Home & Garden | 1.65× | ||
| 12 | Ryanair | Travel & Leisure | 1.65× | ||
| 13 | Airbnb | Travel & Leisure | 1.58× | ||
| 14 | Bracelet | Fashion & Accessoires | 1.58× | ||
| 15 | Modern architecture | Arts & Culture | 1.57× | ||
| 16 | Flower | Home & Garden | 1.53× | ||
| 17 | Terraced house | Home & Garden | 1.53× | ||
| 18 | Beaches | Travel & Leisure | 1.53× | ||
| 19 | Momondo | Travel & Leisure | 1.50× | ||
| 20 | Hobby | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.48× | |
| Quality Awareness | PREMIUM | 1.36× | |
| Community Orientation | OPEN | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.83× | |
| Mindfulness | BALANCE | 0.90× | |
| Price Sensitivity | PREMIUM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Lakes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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