A data profile of the people who buy, follow and care about Lakes in Sweden — modelled from more than twelve digital signal sources. Lakes has an estimated audience of 1,647,811 people in Sweden.
Lakes has an estimated audience of 1,647,811 people in Sweden. 55.9% are female, 44.1% are male, average age 46.2. Top brand affinities: Hemnet, Gina Tricot, Biltema, Cruises, Dogs.
Top brand affinities include Hemnet, Gina Tricot, Biltema, with strongest over-indexing on Hemnet (2.37× the country average).
Demographically, the Lakes audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Community Orientation, Travelling.
The typical Lakes fan in Sweden is more female, around 46.2 years old, with strong Community Orientation tendencies and a notable affinity for Hemnet.
The key figures that characterise the Lakes profile in Sweden.
55.9% are female, 44.1% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 46.2 |
| Estimated audience size | 1,647,811 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide Lakes audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 9.6% |
| Italy | 5.2% |
The strongest cross-interests of the Lakes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cruises | Travel & Leisure | 3.20× | ||
| 02 | Car rentals | Cars & Mobility | 2.93× | ||
| 03 | Ecotourism | Business & Career | 2.88× | ||
| 04 | Hemnet | Home & Garden | 2.37× | ||
| 05 | Gina Tricot | Fashion & Accessoires | 2.37× | ||
| 06 | Bars | Travel & Leisure | 2.18× | ||
| 07 | Winery | Food & Beverages | 2.13× | ||
| 08 | Dogs | Pets & Animals | 2.12× | ||
| 09 | Crochet | Home & Garden | 2.04× | ||
| 10 | Intersport | Shopping | 2.00× | ||
| 11 | KappAhl | Fashion & Accessoires | 1.95× | ||
| 12 | Flower | Home & Garden | 1.94× | ||
| 13 | Happiness | Health | 1.85× | ||
| 14 | Hair products | Beauty & Wellness | 1.80× | ||
| 15 | Biltema | Business & Career | 1.77× | ||
| 16 | Spas | Beauty & Wellness | 1.70× | ||
| 17 | Lindex | Fashion & Accessoires | 1.64× | ||
| 18 | Ryanair | Travel & Leisure | 1.64× | ||
| 19 | Shoes | Fashion & Accessoires | 1.62× | ||
| 20 | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.66× | |
| Travelling | THRILL | 1.54× | |
| Sustainability | BALANCE | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.91× | |
| Creativity | OPEN | 0.96× | |
| Healthy Lifestyle | BALANCE | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Lakes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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