A data profile of the people who buy, follow and care about Flower in Denmark — modelled from more than twelve digital signal sources. Flower has an estimated audience of 1,740,022 people in Denmark.
Flower has an estimated audience of 1,740,022 people in Denmark. 72.8% are female, 27.2% are male, average age 46.1. Top brand affinities: Matas (drug store), Plant, Hobby, Bathroom, H.O.M.E..
Top brand affinities include Matas (drug store), Plant, Hobby, with strongest over-indexing on Matas (drug store) (1.6× the country average).
Demographically, the Flower audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Patriotism, Travelling.
The typical Flower fan in Denmark is more female, around 46.1 years old, with strong Patriotism tendencies and a notable affinity for Matas (drug store).
The key figures that characterise the Flower profile in Denmark.
72.8% are female, 27.2% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 72.8% |
| Male | 27.2% |
| Average age | 46.1 |
| Estimated audience size | 1,740,022 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 40% |
of the worldwide Flower audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 17.3% |
| China | 6.2% |
| Japan | 6.1% |
The strongest cross-interests of the Flower audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Yarn | Fashion & Accessoires | 1.78× | ||
| 02 | Modern architecture | Arts & Culture | 1.72× | ||
| 03 | Bedroom | Home & Garden | 1.71× | ||
| 04 | Gina Tricot | Fashion & Accessoires | 1.71× | ||
| 05 | Hobby | Home & Garden | 1.69× | ||
| 06 | Sewing | Home & Garden | 1.69× | ||
| 07 | H.O.M.E. | Home & Garden | 1.67× | ||
| 08 | Glass | Home & Garden | 1.64× | ||
| 09 | Crochet | Home & Garden | 1.64× | ||
| 10 | Ceramic | Home & Garden | 1.64× | ||
| 11 | Living room | Home & Garden | 1.61× | ||
| 12 | Matas (drug store) | Shopping | 1.60× | ||
| 13 | Knitting | Home & Garden | 1.60× | ||
| 14 | Plant | Home & Garden | 1.59× | ||
| 15 | Sleep | Health | 1.58× | ||
| 16 | Wool | Fashion & Accessoires | 1.57× | ||
| 17 | Bathroom | Home & Garden | 1.54× | ||
| 18 | ALT for damerne | News | 1.54× | ||
| 19 | Bed | Home & Garden | 1.53× | ||
| 20 | H&M | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.48× | |
| Travelling | THRILL | 1.27× | |
| Early Adopter Mentality | POWER | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.86× | |
| Early Adopter Mentality | POWER | 0.87× | |
| Travelling | THRILL | 1.27× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Flower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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