A data profile of the people who buy, follow and care about Glass in Denmark — modelled from more than twelve digital signal sources. Glass has an estimated audience of 1,163,688 people in Denmark.
Glass has an estimated audience of 1,163,688 people in Denmark. 64.9% are female, 35.1% are male, average age 45.6. Top brand affinities: Elgiganten, Flower, Toys, Gina Tricot, Hobby.
Top brand affinities include Elgiganten, Flower, Toys, with strongest over-indexing on Elgiganten (1.52× the country average).
Demographically, the Glass audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Extroversion, Indulgence.
The typical Glass fan in Denmark is more female, around 45.6 years old, with strong Extroversion tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Glass profile in Denmark.
64.9% are female, 35.1% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 45.6 |
| Estimated audience size | 1,163,688 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Glass audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 23.2% |
| United Kingdom | 6.3% |
| Italy | 4.9% |
The strongest cross-interests of the Glass audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gina Tricot | Fashion & Accessoires | 1.96× | ||
| 02 | Sunglasses | Fashion & Accessoires | 1.83× | ||
| 03 | Weather | Home & Garden | 1.83× | ||
| 04 | Zizzi | Food & Beverages | 1.83× | ||
| 05 | Steak | Food & Beverages | 1.79× | ||
| 06 | Georg Jensen | Home & Garden | 1.76× | ||
| 07 | Novo Nordisk | Health | 1.68× | ||
| 08 | Flower | Home & Garden | 1.64× | ||
| 09 | Hobby | Home & Garden | 1.62× | ||
| 10 | Modern architecture | Arts & Culture | 1.58× | ||
| 11 | Hairstyle | Beauty & Wellness | 1.57× | ||
| 12 | Poster | Arts & Culture | 1.57× | ||
| 13 | Bracelet | Fashion & Accessoires | 1.56× | ||
| 14 | Toys | Games | 1.55× | ||
| 15 | Self-esteem | Health | 1.55× | ||
| 16 | Lingerie | Fashion & Accessoires | 1.54× | ||
| 17 | Royal Copenhagen | Home & Garden | 1.53× | ||
| 18 | Financial services | Business & Career | 1.53× | ||
| 19 | Elgiganten | Shopping | 1.52× | ||
| 20 | Self-employment | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.43× | |
| Indulgence | JOY | 1.32× | |
| Quality Awareness | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.85× | |
| Social Media Usage | JOY | 0.87× | |
| Spirituality | BALANCE | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Glass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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