A data profile of the people who buy, follow and care about Glass in India — modelled from more than twelve digital signal sources. Glass has an estimated audience of 4,838,943 people in India.
Glass has an estimated audience of 4,838,943 people in India. 23.3% are female, 76.7% are male, average age 33.3. Top brand affinities: Saint-Gobain, Instant messaging, Cabinetry, Leather, Microscope.
Top brand affinities include Saint-Gobain, Instant messaging, Cabinetry, with strongest over-indexing on Saint-Gobain (10.97× the country average).
Demographically, the Glass audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Quality Awareness, Indulgence.
The typical Glass fan in India is more male, around 33.3 years old, with strong Quality Awareness tendencies and a notable affinity for Saint-Gobain.
The key figures that characterise the Glass profile in India.
23.3% are female, 76.7% are male, average age 33.3.
| Metric | Value |
|---|---|
| Female | 23.3% |
| Male | 76.7% |
| Average age | 33.3 |
| Estimated audience size | 4,838,943 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 30% | |
| 30-39 | 21% | |
| 40-49 | 13% | |
| 50+ | 8% |
of the worldwide Glass audience comes from India.
| Country | Share |
|---|---|
| United States | 23.2% |
| United Kingdom | 6.3% |
| Italy | 4.9% |
The strongest cross-interests of the Glass audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Saint-Gobain | Business & Career | 10.97× | ||
| 02 | Microscope | Health | 7.78× | ||
| 03 | Vanessa Kirby | Movies & TV | 5.60× | ||
| 04 | Leather | Fashion & Accessoires | 2.69× | ||
| 05 | Cabinetry | Home & Garden | 2.39× | ||
| 06 | Genetics | Kids & Family | 2.28× | ||
| 07 | Pizza | Food & Beverages | 2.10× | ||
| 08 | Lodging | Travel & Leisure | 2.07× | ||
| 09 | Refrigerator | Home & Garden | 1.74× | ||
| 10 | Bracelet | Fashion & Accessoires | 1.73× | ||
| 11 | Real property | Home & Garden | 1.71× | ||
| 12 | Sunglasses | Fashion & Accessoires | 1.67× | ||
| 13 | Renovation | Home & Garden | 1.67× | ||
| 14 | Necklace | Fashion & Accessoires | 1.64× | ||
| 15 | Instant messaging | Internet & Social Media | 1.63× | ||
| 16 | Innovation | Business & Career | 1.61× | ||
| 17 | Himalayas | Travel & Leisure | 1.59× | ||
| 18 | Drawing | Home & Garden | 1.56× | ||
| 19 | Toys | Games | 1.52× | ||
| 20 | Wikipedia | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.79× | |
| Indulgence | JOY | 1.64× | |
| Convenience Orientation | PREMIUM | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.64× | |
| Creativity | OPEN | 0.71× | |
| Price Sensitivity | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Glass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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