A data profile of the people who buy, follow and care about Glass in Canada — modelled from more than twelve digital signal sources. Glass has an estimated audience of 4,260,950 people in Canada.
The average Glass fan in Canada is 43.8 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Real property, Blanket, Innovation, with strongest over-indexing on Real property (1.84× the country average).
Demographically, the Glass audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Quality Awareness, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Glass fan in Canada is more female, around 43.8 years old, with strong Quality Awareness tendencies and a notable affinity for Real property.
The key figures that characterise the Glass profile in Canada.
57.3% are female, 42.7% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 43.8 |
| Estimated audience size | 4,260,950 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Glass audience comes from Canada.
| Country | Share |
|---|---|
| United States | 23.2% |
| United Kingdom | 6.3% |
| Italy | 4.9% |
Where the Glass audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2.5M | 1.35× | |
| 02 | British Columbia | ~900K | 1.35× | |
| 03 | Alberta | ~700K | 1.28× | |
| 04 | Manitoba | ~200K | 1.14× | |
| 05 | Saskatchewan | ~100K | 1.06× | |
| 06 | Nova Scotia | ~100K | 0.90× | |
| 07 | New Brunswick | ~90K | 0.87× | |
| 08 | Newfoundland and Labrador | ~50K | 0.75× | |
| 09 | Prince Edward Island | ~20K | 0.75× | |
| 10 | Quebec | ~700K | 0.68× |
The strongest cross-interests of the Glass audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Duvet | Home & Garden | 3.82× | ||
| 02 | Blanket | Home & Garden | 2.53× | ||
| 03 | Greenhouse | Home & Garden | 2.29× | ||
| 04 | Mineral water | Food & Beverages | 2.09× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 2.02× | ||
| 06 | Microwave oven | Home & Garden | 1.86× | ||
| 07 | Eyewear | Fashion & Accessoires | 1.86× | ||
| 08 | Real property | Home & Garden | 1.84× | ||
| 09 | Fertilizer | Home & Garden | 1.77× | ||
| 10 | Kitchenware | Home & Garden | 1.70× | ||
| 11 | Nespresso | Food & Beverages | 1.69× | ||
| 12 | Garden centre | Home & Garden | 1.68× | ||
| 13 | Cappuccino | Food & Beverages | 1.63× | ||
| 14 | Bored Panda | Internet & Social Media | 1.61× | ||
| 15 | Efficient energy use | Technology & Electronics | 1.57× | ||
| 16 | West Elm | Home & Garden | 1.55× | ||
| 17 | Cabinetry | Home & Garden | 1.54× | ||
| 18 | Sustainable energy | Home & Garden | 1.52× | ||
| 19 | Innovation | Business & Career | 1.51× | ||
| 20 | Garden furniture | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.40× | |
| Tradition | CONSERVATISM | 1.28× | |
| Convenience Orientation | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.84× | |
| Mindfulness | BALANCE | 0.86× | |
| Sports Activity | POWER | 0.92× |
Glass has an estimated audience of 4,260,950 people in Canada, concentrated in Ontario and British Columbia.
57.3% of Glass fans are female, 42.7% are male, with an average age of 43.8 years.
Glass fans show strongest brand affinity for Real property (1.84×), Blanket (2.53×), and Innovation (1.51×) over the country average.
Glass fans in Canada are most concentrated in Ontario (reach ~2.5M), British Columbia (reach ~900K), and Quebec (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Glass itself, the audience over-indexes on Blanket (2.53×), Innovation (1.51×), Greenhouse (2.29×), and Kitchenware (1.7×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Glass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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