Glass Audience in Canada
Glass has an estimated audience of 4,260,950 people in Canada. 57.3% are female, 42.7% are male, average age 43.8. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Real property, Blanket, Innovation, Greenhouse, Kitchenware.
The average Glass fan in Canada is 43.8 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Real property, Blanket, Innovation, with strongest over-indexing on Real property (1.84× the country average). Demographically, the Glass audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Quality Awareness, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Glass fans
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 43.8 |
| Estimated audience size | 4,260,950 |
Audience persona
The typical Glass fan in Canada is more female, around 43.8 years old, with strong Quality Awareness tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,403,117 | 1.35× |
| British Columbia | 860,890 | 1.35× |
| Quebec | 697,745 | 0.68× |
| Alberta | 671,073 | 1.28× |
| Manitoba | 181,888 | 1.14× |
| Saskatchewan | 143,056 | 1.06× |
| Nova Scotia | 114,516 | 0.9× |
| New Brunswick | 85,152 | 0.87× |
| Newfoundland and Labrador | 48,843 | 0.75× |
| Prince Edward Island | 15,676 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.84× | Home & Garden |
| Blanket | 2.53× | Home & Garden |
| Innovation | 1.51× | Business & Career |
| Greenhouse | 2.29× | Home & Garden |
| Kitchenware | 1.7× | Home & Garden |
| Cabinetry | 1.54× | Home & Garden |
| Microwave oven | 1.86× | Home & Garden |
| Eyewear | 1.86× | Fashion & Accessoires |
| Non-alcoholic beverage | 2.02× | Food & Beverages |
| Duvet | 3.82× | Home & Garden |
| Nespresso | 1.69× | Food & Beverages |
| Sustainable energy | 1.52× | Home & Garden |
| Mineral water | 2.09× | Food & Beverages |
| Efficient energy use | 1.57× | Technology & Electronics |
| Garden furniture | 1.51× | Home & Garden |
| Fertilizer | 1.77× | Home & Garden |
| Cappuccino | 1.63× | Food & Beverages |
| Garden centre | 1.68× | Home & Garden |
| Bored Panda | 1.61× | Internet & Social Media |
| West Elm | 1.55× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.4 |
| Tradition | CONSERVATISM | 1.28 |
| Convenience Orientation | PREMIUM | 1.28 |
| Individualism | JOY | 1.24 |
| Sustainability | BALANCE | 1.23 |
| Family Orientation | CONSERVATISM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| United Kingdom | 6.3% |
| Italy | 4.9% |
See Glass audiences in other countries
More Home & Garden audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Glass have in Canada?
Glass has an estimated audience of 4,260,950 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Glass fans?
57.3% of Glass fans are female, 42.7% are male, with an average age of 43.8 years.
Which brands do Glass fans like most?
Glass fans show strongest brand affinity for Real property (1.84×), Blanket (2.53×), and Innovation (1.51×) over the country average.
Where do Glass fans live in Canada?
Glass fans in Canada are most concentrated in Ontario (reach 2,403,117), British Columbia (reach 860,890), and Quebec (reach 697,745). These three regions account for the largest share of the active audience.
What other brands do Glass fans also like?
Beyond Glass itself, the audience over-indexes on Blanket (2.53×), Innovation (1.51×), Greenhouse (2.29×), and Kitchenware (1.7×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Glass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.