A data profile of the people who buy, follow and care about Glass in Italy — modelled from more than twelve digital signal sources. Glass has an estimated audience of 8,026,056 people in Italy.
Glass has an estimated audience of 8,026,056 people in Italy. 54.9% are female, 45.1% are male, average age 45.1. Top brand affinities: Wikipedia, Modern architecture, Singer-songwriter, Coop, Volunteering.
Top brand affinities include Wikipedia, Modern architecture, Singer-songwriter, with strongest over-indexing on Wikipedia (2.88× the country average).
Demographically, the Glass audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Design Affinity, Convenience Orientation.
The typical Glass fan in Italy is balanced, around 45.1 years old, with strong Design Affinity tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Glass profile in Italy.
54.9% are female, 45.1% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 45.1 |
| Estimated audience size | 8,026,056 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide Glass audience comes from Italy.
| Country | Share |
|---|---|
| United States | 23.2% |
| United Kingdom | 6.3% |
| Italy | 4.9% |
The strongest cross-interests of the Glass audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Testament | Politics & Society | 3.01× | ||
| 02 | Wikipedia | Internet & Social Media | 2.88× | ||
| 03 | Modern architecture | Arts & Culture | 2.46× | ||
| 04 | Air conditioning | Technology & Electronics | 2.36× | ||
| 05 | Tableware | Food & Beverages | 2.27× | ||
| 06 | Doctor of Medicine | Business & Career | 2.23× | ||
| 07 | Satire | Literature | 2.17× | ||
| 08 | Dentistry | Business & Career | 2.09× | ||
| 09 | General practitioner | Health | 2.08× | ||
| 10 | Nail salon | Beauty & Wellness | 2.00× | ||
| 11 | Champagne | Food & Beverages | 1.89× | ||
| 12 | Artificial nails | Beauty & Wellness | 1.81× | ||
| 13 | Adriatic Sea | Travel & Leisure | 1.75× | ||
| 14 | Genetics | Kids & Family | 1.69× | ||
| 15 | Volunteering | Politics & Society | 1.68× | ||
| 16 | Coop | Food & Beverages | 1.67× | ||
| 17 | Singer-songwriter | Music & Radio | 1.62× | ||
| 18 | Mediaset | Technology & Electronics | 1.60× | ||
| 19 | Wine tasting | Food & Beverages | 1.51× | ||
| 20 | Financial services | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.40× | |
| Convenience Orientation | PREMIUM | 1.31× | |
| DIY Mentality | THRILL | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.77× | |
| Healthy Lifestyle | BALANCE | 0.83× | |
| Patriotism | CONSERVATISM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Glass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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