A data profile of the people who buy, follow and care about Glass in France — modelled from more than twelve digital signal sources. Glass has an estimated audience of 3,820,075 people in France.
Glass has an estimated audience of 3,820,075 people in France. 51.1% are female, 48.9% are male, average age 44.8. Top brand affinities: Love & Sex, Kitchen garden, Dentistry, Christmas Gift, Broadcasting of sports events.
Top brand affinities include Love & Sex, Kitchen garden, Dentistry, with strongest over-indexing on Love & Sex (220.02× the country average).
Demographically, the Glass audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Quality Awareness, Mindfulness.
The typical Glass fan in France is balanced, around 44.8 years old, with strong Quality Awareness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Glass profile in France.
51.1% are female, 48.9% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 44.8 |
| Estimated audience size | 3,820,075 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Glass audience comes from France.
| Country | Share |
|---|---|
| United States | 23.2% |
| United Kingdom | 6.3% |
| Italy | 4.9% |
The strongest cross-interests of the Glass audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 220.02× | ||
| 02 | Selfridges | Shopping | 131.15× | ||
| 03 | Kitchen garden | Home & Garden | 22.85× | ||
| 04 | Christmas Gift | Kids & Family | 22.42× | ||
| 05 | Christmas tree | Kids & Family | 19.65× | ||
| 06 | Dentistry | Business & Career | 18.25× | ||
| 07 | Broadcasting of sports events | Movies & TV | 13.69× | ||
| 08 | Zoom lens | Technology & Electronics | 13.49× | ||
| 09 | Breast Cancer awareness | Health | 10.24× | ||
| 10 | Hormone | Health | 9.56× | ||
| 11 | New Testament | Politics & Society | 9.49× | ||
| 12 | Girl power | Politics & Society | 9.08× | ||
| 13 | Sustainable products | Politics & Society | 8.52× | ||
| 14 | Single-lens reflex camera | Technology & Electronics | 8.01× | ||
| 15 | Doctor of Medicine | Business & Career | 7.63× | ||
| 16 | Rose | Home & Garden | 6.91× | ||
| 17 | Improvisation | Music & Radio | 6.52× | ||
| 18 | Internet & Social Media | 1.63× | |||
| 19 | Real property | Home & Garden | 1.58× | ||
| 20 | MSN | News | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.02× | |
| Mindfulness | BALANCE | 1.90× | |
| Community Orientation | OPEN | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.82× | |
| Social Media Usage | JOY | 0.83× | |
| Healthy Lifestyle | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Glass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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