Glass Audience in United Kingdom
Glass has an estimated audience of 10,287,025 people in United Kingdom. 62.8% are female, 37.2% are male, average age 45.9. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Weddings, WhatsApp, Hobby, Refrigerator, Distilled beverage.
The average Glass fan in United Kingdom is 45.9 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Weddings, WhatsApp, Hobby, with strongest over-indexing on Weddings (1.8× the country average). Demographically, the Glass audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Luxury Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Glass fans
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 45.9 |
| Estimated audience size | 10,287,025 |
Audience persona
The typical Glass fan in United Kingdom is more female, around 45.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Weddings.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 7,715,269 | 1.05× |
| South East | 1,338,945 | 0.97× |
| Yorkshire and the Humber | 1,157,659 | 1.4× |
| Scotland | 935,684 | 1.01× |
| East of England | 768,643 | 0.82× |
| South West | 717,924 | 0.85× |
| West Midlands | 672,101 | 1.52× |
| Wales | 622,666 | 1.06× |
| East Midlands | 572,877 | 0.79× |
| North West | 526,393 | 0.48× |
| North East | 467,966 | 1.17× |
| Northern Ireland | 277,860 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Weddings | 1.8× | Kids & Family |
| 1.79× | Internet & Social Media | |
| Hobby | 1.61× | Home & Garden |
| Refrigerator | 2.12× | Home & Garden |
| Distilled beverage | 1.62× | Food & Beverages |
| Home Bargains | 1.58× | Shopping |
| Vegetable | 1.7× | Food & Beverages |
| TUI | 1.62× | Travel & Leisure |
| Screwfix | 1.54× | Home & Garden |
| Expensive Taste | 2.12× | Business & Career |
| Luxury yacht | 2.56× | Travel & Leisure |
| TripAdvisor | 1.68× | Travel & Leisure |
| Mobile home | 1.97× | Cars & Mobility |
| Purchase discount | 2.78× | Shopping |
| Home business | 2.88× | Business & Career |
| DeviantArt | 2.65× | Internet & Social Media |
| Mango | 2.8× | Shopping |
| Betfair | 1.67× | Games |
| Real property | 1.95× | Home & Garden |
| Drinking establishment | 2.49× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.26 |
| Convenience Orientation | PREMIUM | 1.25 |
| Indulgence | JOY | 1.21 |
| DIY Mentality | THRILL | 1.21 |
| Price Sensitivity | PREMIUM | 1.19 |
| Quality Awareness | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| United Kingdom | 6.3% |
| Italy | 4.9% |
See Glass audiences in other countries
More Home & Garden audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Glass have in United Kingdom?
Glass has an estimated audience of 10,287,025 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Glass fans?
62.8% of Glass fans are female, 37.2% are male, with an average age of 45.9 years.
Which brands do Glass fans like most?
Glass fans show strongest brand affinity for Weddings (1.8×), WhatsApp (1.79×), and Hobby (1.61×) over the country average.
Where do Glass fans live in United Kingdom?
Glass fans in United Kingdom are most concentrated in England (reach 7,715,269), South East (reach 1,338,945), and Yorkshire and the Humber (reach 1,157,659). These three regions account for the largest share of the active audience.
What other brands do Glass fans also like?
Beyond Glass itself, the audience over-indexes on WhatsApp (1.79×), Hobby (1.61×), Refrigerator (2.12×), and Distilled beverage (1.62×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Glass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.