A data profile of the people who buy, follow and care about Glass in United Kingdom — modelled from more than twelve digital signal sources. Glass has an estimated audience of 10,287,025 people in United Kingdom.
The average Glass fan in United Kingdom is 45.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Hobby, Refrigerator, Kitchen, with strongest over-indexing on Hobby (1.87× the country average).
Demographically, the Glass audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Glass fan in United Kingdom is more female, around 45.9 years old, with strong Quality Awareness tendencies and a notable affinity for Hobby.
The key figures that characterise the Glass profile in United Kingdom.
62.8% are female, 37.2% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 45.9 |
| Estimated audience size | 10,287,025 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 35% |
of the worldwide Glass audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 23.2% |
| United Kingdom | 6.3% |
| Italy | 4.9% |
Where the Glass audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~700K | 1.52× | |
| 02 | Yorkshire and the Humber | ~1M | 1.40× | |
| 03 | North East | ~500K | 1.16× | |
| 04 | Wales | ~600K | 1.06× | |
| 05 | England | ~7.5M | 1.05× | |
| 06 | Scotland | ~900K | 1.01× | |
| 07 | South East | ~1.5M | 0.97× | |
| 08 | Northern Ireland | ~300K | 0.88× | |
| 09 | South West | ~700K | 0.85× | |
| 10 | East of England | ~800K | 0.82× | |
| 11 | East Midlands | ~600K | 0.80× | |
| 12 | North West | ~500K | 0.50× |
The strongest cross-interests of the Glass audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Window blind | Home & Garden | 2.57× | ||
| 02 | Hot tub | Home & Garden | 2.55× | ||
| 03 | Refrigerator | Home & Garden | 2.51× | ||
| 04 | Fish and chips | Food & Beverages | 2.27× | ||
| 05 | Motorhome | Cars & Mobility | 2.26× | ||
| 06 | Mobile home | Cars & Mobility | 2.24× | ||
| 07 | Real property | Home & Garden | 2.18× | ||
| 08 | Esso | Cars & Mobility | 2.17× | ||
| 09 | Mother's Day | Kids & Family | 2.12× | ||
| 10 | Wikipedia | Internet & Social Media | 2.01× | ||
| 11 | HVAC | Home & Garden | 2.00× | ||
| 12 | Internet & Social Media | 1.92× | |||
| 13 | Volunteering | Politics & Society | 1.90× | ||
| 14 | Satire | Literature | 1.89× | ||
| 15 | Hobby | Home & Garden | 1.87× | ||
| 16 | Distilled beverage | Food & Beverages | 1.79× | ||
| 17 | William Hill (bookmaker) | Games | 1.75× | ||
| 18 | Kitchen | Home & Garden | 1.66× | ||
| 19 | Betfair | Games | 1.65× | ||
| 20 | Aldi | Shopping | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.43× | |
| Convenience Orientation | PREMIUM | 1.30× | |
| DIY Mentality | THRILL | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.83× | |
| Community Orientation | OPEN | 0.87× | |
| Spirituality | BALANCE | 0.90× |
Glass has an estimated audience of 10,287,025 people in United Kingdom, concentrated in England and South East.
62.8% of Glass fans are female, 37.2% are male, with an average age of 45.9 years.
Glass fans show strongest brand affinity for Hobby (1.87×), Refrigerator (2.51×), and Kitchen (1.66×) over the country average.
Glass fans in United Kingdom are most concentrated in England (reach ~7.5M), South East (reach ~1.5M), and Yorkshire and the Humber (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Glass itself, the audience over-indexes on Refrigerator (2.51×), Kitchen (1.66×), WhatsApp (1.92×), and Distilled beverage (1.79×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Glass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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