A data profile of the people who buy, follow and care about Glass in Spain — modelled from more than twelve digital signal sources. Glass has an estimated audience of 4,124,709 people in Spain.
Glass has an estimated audience of 4,124,709 people in Spain. 59.9% are female, 40.1% are male, average age 47.5. Top brand affinities: Refrigerator, WhatsApp, Iberia (airline), IBEX 35, Modern architecture.
Top brand affinities include Refrigerator, WhatsApp, Iberia (airline), with strongest over-indexing on Refrigerator (4.33× the country average).
Demographically, the Glass audience skews more female with an average age of 47.5, and over-indexes on personality traits such as Community Orientation, Luxury Orientation.
The typical Glass fan in Spain is more female, around 47.5 years old, with strong Community Orientation tendencies and a notable affinity for Refrigerator.
The key figures that characterise the Glass profile in Spain.
59.9% are female, 40.1% are male, average age 47.5.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 47.5 |
| Estimated audience size | 4,124,709 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 11% | |
| 30-39 | 18% | |
| 40-49 | 29% | |
| 50+ | 38% |
of the worldwide Glass audience comes from Spain.
| Country | Share |
|---|---|
| United States | 23.2% |
| United Kingdom | 6.3% |
| Italy | 4.9% |
The strongest cross-interests of the Glass audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blanket | Home & Garden | 4.56× | ||
| 02 | Satire | Literature | 4.34× | ||
| 03 | Refrigerator | Home & Garden | 4.33× | ||
| 04 | Real property | Home & Garden | 2.57× | ||
| 05 | Modern architecture | Arts & Culture | 2.48× | ||
| 06 | Eyewear | Fashion & Accessoires | 2.40× | ||
| 07 | Internet & Social Media | 2.19× | |||
| 08 | IBEX 35 | Business & Career | 2.18× | ||
| 09 | Manicure | Beauty & Wellness | 2.13× | ||
| 10 | Mango | Shopping | 2.09× | ||
| 11 | Iberia (airline) | Travel & Leisure | 2.04× | ||
| 12 | Travel website | Travel & Leisure | 2.04× | ||
| 13 | Distilled beverage | Food & Beverages | 2.02× | ||
| 14 | Charity and causes | Business & Career | 2.01× | ||
| 15 | Wikipedia | Internet & Social Media | 1.91× | ||
| 16 | Caixabank | Business & Career | 1.79× | ||
| 17 | Aldi | Shopping | 1.78× | ||
| 18 | Julio Iglesias | Music & Radio | 1.78× | ||
| 19 | MSN | News | 1.77× | ||
| 20 | Apartment | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.69× | |
| Luxury Orientation | PREMIUM | 1.51× | |
| Individualism | JOY | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.85× | |
| Healthy Lifestyle | BALANCE | 0.88× | |
| Mindfulness | BALANCE | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Glass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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