Glass Audience in United States

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Glass has an estimated audience of 37,744,331 people in United States. 59.7% are female, 40.3% are male, average age 43.3. Top regions: California, Texas, Florida. Top brand affinities: Israel, Bank account, Jeep Wagoneer, Nebraska Cornhuskers football, Jesse Plemons.

The average Glass fan in United States is 43.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Bank account, Jeep Wagoneer, with strongest over-indexing on Israel (2.51× the country average). Demographically, the Glass audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Extroversion, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Glass fans

Demographic split for Glass audience in United States
MetricValue
Female59.7%
Male40.3%
Average age43.3
Estimated audience size37,744,331

Audience persona

The typical Glass fan in United States is more female, around 43.3 years old, with strong Extroversion tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Glass in United States
RegionReachAffinity
California4,834,8661.16×
Texas4,211,9141.3×
Florida2,639,8361.03×
New York2,316,0391.1×
Illinois1,351,9831.08×
Pennsylvania1,253,7810.99×
Georgia1,235,3521.06×
North Carolina1,207,4841.06×
Ohio1,171,6461.01×
Michigan994,1171.01×
Virginia938,6071.02×
New Jersey903,6400.94×
Arizona898,7241.17×
Washington880,0171.16×
Tennessee757,8601×
Massachusetts726,4170.98×
Indiana721,9861.05×
Missouri612,9401.01×
Maryland606,4840.93×
Colorado596,2731×
South Carolina579,7251.02×
Wisconsin571,8501.01×
Alabama530,3371.01×
Minnesota528,1580.98×
Oregon497,1421.15×
Louisiana496,8981.02×
Oklahoma487,6551.16×
Kentucky469,5240.99×
Nevada405,0001.11×
Utah349,6021.03×
Connecticut342,5520.9×
Arkansas332,1911.07×
Kansas321,0021.08×
Iowa309,4391×
Mississippi304,1700.98×
New Mexico230,0301.22×
Idaho188,5991×
Nebraska180,9920.96×
West Virginia171,4220.98×
Hawaii137,0430.84×
Maine128,8520.95×
New Hampshire123,0380.83×
Rhode Island100,1610.83×
Delaware91,1280.88×
Montana90,6400.87×
Washington, District of Columbia86,1230.76×
Alaska75,7770.94×
South Dakota74,4010.85×
North Dakota70,9860.92×
Vermont50,9340.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Glass audience
BrandAffinityCategory
Israel2.51×Travel & Leisure
Bank account1.55×Business & Career
Jeep Wagoneer3.16×Cars & Mobility
Nebraska Cornhuskers football1.97×Sports
Jesse Plemons1.75×Movies & TV
Mothercare1.57×Kids & Family
Home staging2.49×Home & Garden
Cam Ward1.68×Sports
Jeep Grand Cherokee (WJ)2.58×Cars & Mobility
Charlamagne Tha God3.51×Movies & TV
Hayward, California3.87×Travel & Leisure
Iron Man (film)1.66×Movies & TV
Kodiak, Alaska2.69×Travel & Leisure
Hebe1.95×Home & Garden
Jaws1.62×Movies & TV
Glossier1.57×Beauty & Wellness
Enrique Hernández (baseball)4.24×Sports
Kento Yamazaki3.16×Movies & TV
Vicky Kaushal4×Movies & TV
Strategic human resource planning2.54×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Glass audience
TraitClusterScore
ExtroversionTHRILL1.38
Design AffinityPREMIUM1.3
DIY MentalityTHRILL1.28
SustainabilityBALANCE1.23
Luxury OrientationPREMIUM1.17
Early Adopter MentalityPOWER1.16

Worldwide distribution

Worldwide audience distribution share by country for Glass
CountryShare
United States23.2%
United Kingdom6.3%
Italy4.9%

See Glass audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Glass have in United States?

Glass has an estimated audience of 37,744,331 people in United States, concentrated in California and Texas.

What is the gender split and age of Glass fans?

59.7% of Glass fans are female, 40.3% are male, with an average age of 43.3 years.

Which brands do Glass fans like most?

Glass fans show strongest brand affinity for Israel (2.51×), Bank account (1.55×), and Jeep Wagoneer (3.16×) over the country average.

Where do Glass fans live in United States?

Glass fans in United States are most concentrated in California (reach 4,834,866), Texas (reach 4,211,914), and Florida (reach 2,639,836). These three regions account for the largest share of the active audience.

What other brands do Glass fans also like?

Beyond Glass itself, the audience over-indexes on Bank account (1.55×), Jeep Wagoneer (3.16×), Nebraska Cornhuskers football (1.97×), and Jesse Plemons (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Glass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.