Glass Audience in Germany
Glass has an estimated audience of 4,008,025 people in Germany. 55.9% are female, 44.1% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pillow, Headphones, Satire, Kitchen garden, Tagesschau.
The average Glass fan in Germany is 41.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pillow, Headphones, Satire, with strongest over-indexing on Pillow (9.93× the country average). Demographically, the Glass audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Glass fans
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 41.5 |
| Estimated audience size | 4,008,025 |
Audience persona
The typical Glass fan in Germany is more female, around 41.5 years old, with strong Design Affinity tendencies and a notable affinity for Pillow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 931,907 | 1.06× |
| Bayern | 692,980 | 1.08× |
| Baden-Württemberg | 555,517 | 1.02× |
| Niedersachsen | 410,975 | 1.06× |
| Hessen | 355,085 | 1.16× |
| Berlin | 227,868 | 1.27× |
| Rheinland-Pfalz | 192,113 | 0.96× |
| Sachsen | 189,696 | 0.97× |
| Schleswig-Holstein | 131,630 | 0.91× |
| Brandenburg | 113,287 | 0.91× |
| Thüringen | 99,155 | 0.97× |
| Hamburg | 95,562 | 1.06× |
| Sachsen-Anhalt | 93,505 | 0.9× |
| Mecklenburg-Vorpommern | 61,429 | 0.8× |
| Saarland | 43,128 | 0.88× |
| Bremen | 34,383 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 9.93× | Home & Garden |
| Headphones | 7.31× | Technology & Electronics |
| Satire | 5.59× | Literature |
| Kitchen garden | 16.12× | Home & Garden |
| Tagesschau | 2.23× | Movies & TV |
| Ryanair | 2.74× | Travel & Leisure |
| Allgäu | 5.97× | Travel & Leisure |
| Blanket | 6.37× | Home & Garden |
| Hygiene | 3.03× | Beauty & Wellness |
| German television comedy | 5.19× | Movies & TV |
| Aluminium | 4.51× | Home & Garden |
| Fressnapf | 3.16× | Shopping |
| Kitchen cabinet | 8.29× | Home & Garden |
| Real property | 3.68× | Home & Garden |
| Meghan Markle | 5.13× | Fashion & Accessoires |
| Crochet | 3.03× | Home & Garden |
| Sports betting | 4.86× | Games |
| Vacation rental | 3.14× | Travel & Leisure |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Alpine skiing | 2.41× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.79 |
| Quality Awareness | PREMIUM | 1.52 |
| DIY Mentality | THRILL | 1.46 |
| Sports Activity | POWER | 1.4 |
| Indulgence | JOY | 1.37 |
| Pet Ownership | JOY | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| United Kingdom | 6.3% |
| Italy | 4.9% |
See Glass audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Glass have in Germany?
Glass has an estimated audience of 4,008,025 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Glass fans?
55.9% of Glass fans are female, 44.1% are male, with an average age of 41.5 years.
Which brands do Glass fans like most?
Glass fans show strongest brand affinity for Pillow (9.93×), Headphones (7.31×), and Satire (5.59×) over the country average.
Where do Glass fans live in Germany?
Glass fans in Germany are most concentrated in Nordrhein-Westfalen (reach 931,907), Bayern (reach 692,980), and Baden-Württemberg (reach 555,517). These three regions account for the largest share of the active audience.
What other brands do Glass fans also like?
Beyond Glass itself, the audience over-indexes on Headphones (7.31×), Satire (5.59×), Kitchen garden (16.12×), and Tagesschau (2.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Glass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.