Rascasse Audience Intelligence

Glass Audience in Germany

A data profile of the people who buy, follow and care about Glass in Germany — modelled from more than twelve digital signal sources. Glass has an estimated audience of 4,008,025 people in Germany.

#906among Topic in Germany#113in Home & Garden

The average Glass fan in Germany is 41.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Pillow, Ryanair, Tour de France, with strongest over-indexing on Pillow (6.2× the country average).

Demographically, the Glass audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Quality Awareness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Glass fan in Germany is more female, around 41.5 years old, with strong Quality Awareness tendencies and a notable affinity for Pillow.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Glass profile in Germany.

Audience size
4M
in Germany
Gender
55.9%♀
44.1% male
Age
41.5
average years
Country rank
#1463
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Glass fans

55.9% are female, 44.1% are male, average age 41.5.

Fig. 02

Gender split

55.9%
Female
44.1%
Male
Demographic split for Glass audience in Germany
MetricValue
Female55.9%
Male44.1%
Average age41.5
Estimated audience size4,008,025
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Glass audience in Germany
Age bracketShare%
16-1914%
20-2916%
30-3922%
40-4926%
50+22%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Glass audience comes from Germany.

Worldwide audience distribution share by country for Glass
CountryShare
United States23.2%
United Kingdom6.3%
Italy4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Glass audience in Germany is strongest.

Fig. 05

Top regions by affinity

Glass fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K1.19×
02Bayern~700K1.09×
03Nordrhein-Westfalen~900K1.05×
04Niedersachsen~400K1.04×
05Hessen~300K1.04×
06Bremen~40K1.03×
07Baden-Württemberg~500K1.00×
08Hamburg~90K0.99×
09Rheinland-Pfalz~200K0.98×
10Sachsen-Anhalt~100K0.98×
11Thüringen~100K0.98×
12Sachsen~200K0.97×
13Brandenburg~100K0.94×
14Saarland~50K0.94×
15Schleswig-Holstein~100K0.92×
16Mecklenburg-Vorpommern~70K0.88×
Fig. 06

Affinity by region

Affinity by region — Glass, Germany
0.88×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Glass audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Glass audience
#·InterestCategoryAffinity×
01Kitchen gardenHome & Garden9.23×
02PillowHome & Garden6.20×
03Hot tubHome & Garden5.14×
04Arnold SchwarzeneggerMovies & TV4.25×
05BlanketHome & Garden4.21×
06AluminiumHome & Garden3.32×
07HeadphonesTechnology & Electronics3.32×
08Tour de FranceSports3.30×
09TablewareFood & Beverages3.16×
10Real propertyHome & Garden2.76×
11Modern architectureArts & Culture2.44×
12BeaglePets & Animals2.40×
13CrochetHome & Garden2.36×
14RefrigeratorHome & Garden2.34×
15RyanairTravel & Leisure2.19×
16French BulldogPets & Animals2.17×
17Labrador RetrieverPets & Animals2.17×
18DessertsFood & Beverages1.83×
19TattoosFashion & Accessoires1.77×
20Müller (company)Food & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Glass audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Glass audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.02×
ExtroversionTHRILL1.44×
Design AffinityPREMIUM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Glass audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.86×
Family OrientationCONSERVATISM0.90×
Social Media UsageJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Glass have in Germany?

Glass has an estimated audience of 4,008,025 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Glass fans?

55.9% of Glass fans are female, 44.1% are male, with an average age of 41.5 years.

03

Which brands do Glass fans like most?

Glass fans show strongest brand affinity for Pillow (6.2×), Ryanair (2.19×), and Tour de France (3.3×) over the country average.

04

Where do Glass fans live in Germany?

Glass fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~700K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Glass fans also like?

Beyond Glass itself, the audience over-indexes on Ryanair (2.19×), Tour de France (3.3×), Hot tub (5.14×), and Müller (company) (1.65×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Glass audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Glass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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