A data profile of the people who buy, follow and care about Glass in Norway — modelled from more than twelve digital signal sources. Glass has an estimated audience of 564,136 people in Norway.
Glass has an estimated audience of 564,136 people in Norway. 62.0% are female, 38.0% are male, average age 46.3. Top brand affinities: Biltema, Flower, Happiness, Hobby, Gina Tricot.
Top brand affinities include Biltema, Flower, Happiness, with strongest over-indexing on Biltema (1.95× the country average).
Demographically, the Glass audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
The typical Glass fan in Norway is more female, around 46.3 years old, with strong Community Orientation tendencies and a notable affinity for Biltema.
The key figures that characterise the Glass profile in Norway.
62.0% are female, 38.0% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 46.3 |
| Estimated audience size | 564,136 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 38% |
of the worldwide Glass audience comes from Norway.
| Country | Share |
|---|---|
| United States | 23.2% |
| United Kingdom | 6.3% |
| Italy | 4.9% |
The strongest cross-interests of the Glass audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Viral video | Internet & Social Media | 2.15× | ||
| 02 | Bracelet | Fashion & Accessoires | 2.05× | ||
| 03 | Instant messaging | Internet & Social Media | 2.04× | ||
| 04 | Biltema | Business & Career | 1.95× | ||
| 05 | Hairstyle | Beauty & Wellness | 1.90× | ||
| 06 | Modern architecture | Arts & Culture | 1.78× | ||
| 07 | Sunglasses | Fashion & Accessoires | 1.78× | ||
| 08 | Vegetable | Food & Beverages | 1.77× | ||
| 09 | Flower | Home & Garden | 1.76× | ||
| 10 | Hobby | Home & Garden | 1.75× | ||
| 11 | Meat | Food & Beverages | 1.72× | ||
| 12 | Weaving | Fashion & Accessoires | 1.70× | ||
| 13 | Local food | Food & Beverages | 1.70× | ||
| 14 | Skirt | Fashion & Accessoires | 1.65× | ||
| 15 | Tattoos | Fashion & Accessoires | 1.64× | ||
| 16 | Hair products | Beauty & Wellness | 1.62× | ||
| 17 | Gina Tricot | Fashion & Accessoires | 1.60× | ||
| 18 | Crochet | Home & Garden | 1.60× | ||
| 19 | KappAhl | Fashion & Accessoires | 1.58× | ||
| 20 | Happiness | Health | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.39× | |
| Early Adopter Mentality | POWER | 1.36× | |
| Quality Awareness | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.91× | |
| Spirituality | BALANCE | 0.92× | |
| Family Orientation | CONSERVATISM | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Glass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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