A data profile of the people who buy, follow and care about Glass in Sweden — modelled from more than twelve digital signal sources. Glass has an estimated audience of 1,153,689 people in Sweden.
Glass has an estimated audience of 1,153,689 people in Sweden. 62.8% are female, 37.2% are male, average age 44.6. Top brand affinities: Biltema, Systembolaget, Elgiganten, Dogs, Google.
Top brand affinities include Biltema, Systembolaget, Elgiganten, with strongest over-indexing on Biltema (1.59× the country average).
Demographically, the Glass audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical Glass fan in Sweden is more female, around 44.6 years old, with strong Community Orientation tendencies and a notable affinity for Biltema.
The key figures that characterise the Glass profile in Sweden.
62.8% are female, 37.2% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 44.6 |
| Estimated audience size | 1,153,689 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Glass audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 23.2% |
| United Kingdom | 6.3% |
| Italy | 4.9% |
The strongest cross-interests of the Glass audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tableware | Food & Beverages | 3.56× | ||
| 02 | Bracelet | Fashion & Accessoires | 2.29× | ||
| 03 | Sunglasses | Fashion & Accessoires | 2.25× | ||
| 04 | Fiction books | Literature | 2.04× | ||
| 05 | Tattoos | Fashion & Accessoires | 2.00× | ||
| 06 | Modern architecture | Arts & Culture | 1.99× | ||
| 07 | Hobby | Home & Garden | 1.92× | ||
| 08 | Intersport | Shopping | 1.87× | ||
| 09 | Hair products | Beauty & Wellness | 1.85× | ||
| 10 | Happiness | Health | 1.81× | ||
| 11 | Dogs | Pets & Animals | 1.80× | ||
| 12 | Meat | Food & Beverages | 1.79× | ||
| 13 | Elgiganten | Shopping | 1.61× | ||
| 14 | Flower | Home & Garden | 1.60× | ||
| 15 | Biltema | Business & Career | 1.59× | ||
| 16 | KappAhl | Fashion & Accessoires | 1.56× | ||
| 17 | Internet & Social Media | 1.54× | |||
| 18 | Shoes | Fashion & Accessoires | 1.54× | ||
| 19 | Spas | Beauty & Wellness | 1.54× | ||
| 20 | Systembolaget | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.55× | |
| Extroversion | THRILL | 1.41× | |
| Need for Security | CONSERVATISM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.85× | |
| Healthy Lifestyle | BALANCE | 0.89× | |
| Mindfulness | BALANCE | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Glass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.