A data profile of the people who buy, follow and care about Glass in Ireland — modelled from more than twelve digital signal sources. Glass has an estimated audience of 889,164 people in Ireland.
Glass has an estimated audience of 889,164 people in Ireland. 59.8% are female, 40.2% are male, average age 44.7. Top brand affinities: Carpet, Laminate flooring, Drawing, Shower, Wood flooring.
Top brand affinities include Carpet, Laminate flooring, Drawing, with strongest over-indexing on Carpet (1.71× the country average).
Demographically, the Glass audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Glass fan in Ireland is more female, around 44.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Carpet.
The key figures that characterise the Glass profile in Ireland.
59.8% are female, 40.2% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 44.7 |
| Estimated audience size | 889,164 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 23% | |
| 40-49 | 29% | |
| 50+ | 28% |
of the worldwide Glass audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 23.2% |
| United Kingdom | 6.3% |
| Italy | 4.9% |
The strongest cross-interests of the Glass audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Laminate flooring | Home & Garden | 2.10× | ||
| 02 | Toilet | Home & Garden | 1.90× | ||
| 03 | Wood flooring | Home & Garden | 1.83× | ||
| 04 | Bed frame | Home & Garden | 1.83× | ||
| 05 | Shower | Beauty & Wellness | 1.79× | ||
| 06 | Curtain | Home & Garden | 1.78× | ||
| 07 | Weaving | Fashion & Accessoires | 1.75× | ||
| 08 | Carpet | Home & Garden | 1.71× | ||
| 09 | Hat | Fashion & Accessoires | 1.69× | ||
| 10 | Log cabin | Home & Garden | 1.69× | ||
| 11 | Hot tub | Home & Garden | 1.69× | ||
| 12 | Microwave oven | Home & Garden | 1.68× | ||
| 13 | Necklace | Fashion & Accessoires | 1.66× | ||
| 14 | Drawing | Home & Garden | 1.63× | ||
| 15 | Sunglasses | Fashion & Accessoires | 1.61× | ||
| 16 | Crossword | Games | 1.61× | ||
| 17 | Bracelet | Fashion & Accessoires | 1.60× | ||
| 18 | Drop shipping | Shopping | 1.52× | ||
| 19 | Solar energy | Home & Garden | 1.51× | ||
| 20 | Wedding dress | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.35× | |
| Quality Awareness | PREMIUM | 1.33× | |
| DIY Mentality | THRILL | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.84× | |
| Travelling | THRILL | 0.85× | |
| Healthy Lifestyle | BALANCE | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Glass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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