A data profile of the people who buy, follow and care about Glass in Finland — modelled from more than twelve digital signal sources. Glass has an estimated audience of 563,941 people in Finland.
Glass has an estimated audience of 563,941 people in Finland. 62.5% are female, 37.5% are male, average age 46.7. Top brand affinities: Finnair, Biltema, Valtteri Bottas, Happiness, Shoes.
Top brand affinities include Finnair, Biltema, Valtteri Bottas, with strongest over-indexing on Finnair (1.78× the country average).
Demographically, the Glass audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
The typical Glass fan in Finland is more female, around 46.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Finnair.
The key figures that characterise the Glass profile in Finland.
62.5% are female, 37.5% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 46.7 |
| Estimated audience size | 563,941 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 39% |
of the worldwide Glass audience comes from Finland.
| Country | Share |
|---|---|
| United States | 23.2% |
| United Kingdom | 6.3% |
| Italy | 4.9% |
The strongest cross-interests of the Glass audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Backpack | Fashion & Accessoires | 3.13× | ||
| 02 | Sunglasses | Fashion & Accessoires | 2.38× | ||
| 03 | Valtteri Bottas | Sports | 2.19× | ||
| 04 | Instant messaging | Internet & Social Media | 2.13× | ||
| 05 | Fiction books | Literature | 2.08× | ||
| 06 | Modern architecture | Arts & Culture | 2.01× | ||
| 07 | Hairstyle | Beauty & Wellness | 1.99× | ||
| 08 | Tattoos | Fashion & Accessoires | 1.85× | ||
| 09 | Hair products | Beauty & Wellness | 1.80× | ||
| 10 | Finnair | Travel & Leisure | 1.78× | ||
| 11 | Meat | Food & Beverages | 1.77× | ||
| 12 | Happiness | Health | 1.68× | ||
| 13 | Dogs | Pets & Animals | 1.67× | ||
| 14 | Internet & Social Media | 1.65× | |||
| 15 | Wikipedia | Internet & Social Media | 1.65× | ||
| 16 | Biltema | Business & Career | 1.62× | ||
| 17 | Spas | Beauty & Wellness | 1.61× | ||
| 18 | Shoes | Fashion & Accessoires | 1.60× | ||
| 19 | Kitchen | Home & Garden | 1.57× | ||
| 20 | Terraced house | Home & Garden | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.46× | |
| Need for Security | CONSERVATISM | 1.45× | |
| Indulgence | JOY | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.83× | |
| Spirituality | BALANCE | 0.91× | |
| Healthy Lifestyle | BALANCE | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Glass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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