A data profile of the people who buy, follow and care about Running in Portugal — modelled from more than twelve digital signal sources. Running has an estimated audience of 1,380,769 people in Portugal.
The average Running fan in Portugal is 44.7 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Weight training, Swimming, Free software, with strongest over-indexing on Weight training (1.55× the country average).
Demographically, the Running audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Mindfulness, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Running fan in Portugal is balanced, around 44.7 years old, with strong Mindfulness tendencies and a notable affinity for Weight training.
The key figures that characterise the Running profile in Portugal.
53.3% are female, 46.7% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 44.7 |
| Estimated audience size | 1,380,769 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 31% |
of the worldwide Running audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 19.6% |
| United Kingdom | 4.9% |
| Japan | 4.7% |
Where the Running audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~600K | 1.32× | |
| 02 | Setúbal District | ~200K | 1.26× | |
| 03 | Porto District | ~400K | 1.20× | |
| 04 | Santarém District | ~80K | 1.20× | |
| 05 | Aveiro District | ~100K | 1.19× | |
| 06 | Leiria District | ~80K | 1.12× | |
| 07 | Coimbra District | ~80K | 1.12× | |
| 08 | Braga District | ~100K | 1.10× | |
| 09 | Castelo Branco District | ~30K | 1.08× | |
| 10 | Faro District | ~90K | 1.03× | |
| 11 | Azores | ~40K | 0.99× | |
| 12 | Beja District | ~20K | 0.96× | |
| 13 | Madeira | ~40K | 0.95× | |
| 14 | Guarda District | ~20K | 0.95× | |
| 15 | Viseu District | ~50K | 0.94× | |
| 16 | Viana do Castelo District | ~30K | 0.94× | |
| 17 | Évora District | ~20K | 0.93× | |
| 18 | Bragança District | ~10K | 0.93× | |
| 19 | Portalegre District | ~10K | 0.93× | |
| 20 | Vila Real District | ~20K | 0.91× |
The strongest cross-interests of the Running audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Network storage | Technology & Electronics | 1.75× | ||
| 02 | Saucony | Sports | 1.68× | ||
| 03 | Free software | Technology & Electronics | 1.65× | ||
| 04 | Freerunning | Sports | 1.62× | ||
| 05 | Circuit training | Sports | 1.61× | ||
| 06 | Bodybuilding | Sports | 1.60× | ||
| 07 | Union Cycliste Internationale | Sports | 1.59× | ||
| 08 | Yoga pants | Fashion & Accessoires | 1.58× | ||
| 09 | Indoor cycling | Sports | 1.57× | ||
| 10 | L'Équipe | Sports | 1.57× | ||
| 11 | Swimming | Sports | 1.56× | ||
| 12 | Weight training | Sports | 1.55× | ||
| 13 | Boating | Travel & Leisure | 1.55× | ||
| 14 | Compression garment | Health | 1.55× | ||
| 15 | CrossFit | Sports | 1.54× | ||
| 16 | Women's sports | Topic | 1.54× | ||
| 17 | Walking | Sports | 1.52× | ||
| 18 | Nike+ | Sports | 1.52× | ||
| 19 | Plank (exercise) | Sports | 1.51× | ||
| 20 | Street workout | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.25× | |
| Community Orientation | OPEN | 1.24× | |
| Sports Activity | POWER | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.94× | |
| Luxury Orientation | PREMIUM | 0.94× | |
| Sustainability | BALANCE | 0.96× |
Running has an estimated audience of 1,380,769 people in Portugal, concentrated in Lisbon District and Porto District.
53.3% of Running fans are female, 46.7% are male, with an average age of 44.7 years.
Running fans show strongest brand affinity for Weight training (1.55×), Swimming (1.56×), and Free software (1.65×) over the country average.
Running fans in Portugal are most concentrated in Lisbon District (reach ~600K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Running itself, the audience over-indexes on Swimming (1.56×), Free software (1.65×), Boating (1.55×), and CrossFit (1.54×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Running. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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