A data profile of the people who buy, follow and care about Running in Netherlands — modelled from more than twelve digital signal sources. Running has an estimated audience of 1,627,298 people in Netherlands.
The average Running fan in Netherlands is 42.6 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Jutta Leerdam, Max Verstappen, Jumbo (supermarket), with strongest over-indexing on Jutta Leerdam (2.04× the country average).
Demographically, the Running audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Travelling, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Running fan in Netherlands is more female, around 42.6 years old, with strong Travelling tendencies and a notable affinity for Jutta Leerdam.
The key figures that characterise the Running profile in Netherlands.
56.8% are female, 43.2% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 42.6 |
| Estimated audience size | 1,627,298 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Running audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 19.6% |
| United Kingdom | 4.9% |
| Japan | 4.7% |
Where the Running audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~400K | 1.30× | |
| 02 | Overijssel | ~100K | 1.15× | |
| 03 | Gelderland | ~200K | 1.12× | |
| 04 | North Brabant | ~300K | 1.09× | |
| 05 | Zuid-Holland | ~400K | 1.05× | |
| 06 | Utrecht | ~100K | 1.02× | |
| 07 | Flevoland | ~50K | 1.02× | |
| 08 | Limburg | ~100K | 0.94× | |
| 09 | Friesland | ~60K | 0.92× | |
| 10 | Groningen | ~50K | 0.89× | |
| 11 | Drenthe | ~40K | 0.86× | |
| 12 | Zeeland | ~30K | 0.84× |
The strongest cross-interests of the Running audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jutta Leerdam | Sports | 2.04× | ||
| 02 | Physical exercise | Sports | 1.87× | ||
| 03 | Soccer | Sports | 1.78× | ||
| 04 | Jumbo (supermarket) | Shopping | 1.73× | ||
| 05 | Physical fitness | Sports | 1.73× | ||
| 06 | Beauty | Beauty & Wellness | 1.64× | ||
| 07 | Current events | Arts & Culture | 1.63× | ||
| 08 | Shoes | Fashion & Accessoires | 1.63× | ||
| 09 | Social media | Business & Career | 1.63× | ||
| 10 | Fitness and wellness | Sports | 1.62× | ||
| 11 | The Hague | Travel & Leisure | 1.61× | ||
| 12 | Business | Business & Career | 1.58× | ||
| 13 | Dutch language | Politics & Society | 1.56× | ||
| 14 | FIFA World Cup | Sports | 1.55× | ||
| 15 | Max Verstappen | Sports | 1.54× | ||
| 16 | Internet & Social Media | 1.54× | |||
| 17 | Magazines | Literature | 1.54× | ||
| 18 | Photography | Arts & Culture | 1.54× | ||
| 19 | YouTube | Movies & TV | 1.53× | ||
| 20 | Shopping | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.37× | |
| Price Sensitivity | PREMIUM | 1.22× | |
| Urban Lifestyle | OPEN | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.82× | |
| Patriotism | CONSERVATISM | 0.83× | |
| Sustainability | BALANCE | 0.84× |
Running has an estimated audience of 1,627,298 people in Netherlands, concentrated in Zuid-Holland and North Holland.
56.8% of Running fans are female, 43.2% are male, with an average age of 42.6 years.
Running fans show strongest brand affinity for Jutta Leerdam (2.04×), Max Verstappen (1.54×), and Jumbo (supermarket) (1.73×) over the country average.
Running fans in Netherlands are most concentrated in Zuid-Holland (reach ~400K), North Holland (reach ~400K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Running itself, the audience over-indexes on Max Verstappen (1.54×), Jumbo (supermarket) (1.73×), Instagram (1.54×), and YouTube (1.53×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Running. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.