A data profile of the people who buy, follow and care about Arket in Sweden — modelled from more than twelve digital signal sources. Arket has an estimated audience of 1,271,570 people in Sweden.
Arket has an estimated audience of 1,271,570 people in Sweden. 88.9% are female, 11.1% are male, average age 41.0. Top brand affinities: Biltema, Zara Kids, Snapchat, Hemnet, Lindex.
Top brand affinities include Biltema, Zara Kids, Snapchat, with strongest over-indexing on Biltema (2.24× the country average).
Demographically, the Arket audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Design Affinity, Price Sensitivity.
The typical Arket fan in Sweden is more female, around 41.0 years old, with strong Design Affinity tendencies and a notable affinity for Biltema.
The key figures that characterise the Arket profile in Sweden.
88.9% are female, 11.1% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 88.9% |
| Male | 11.1% |
| Average age | 41.0 |
| Estimated audience size | 1,271,570 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Arket audience comes from Sweden.
| Country | Share |
|---|---|
| Germany | 16.1% |
| United Kingdom | 15.0% |
| Sweden | 12.7% |
The strongest cross-interests of the Arket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zara Kids | Fashion & Accessoires | 12.77× | ||
| 02 | Net-a-Porter | Shopping | 4.98× | ||
| 03 | Balenciaga | Fashion & Accessoires | 4.37× | ||
| 04 | Mango | Shopping | 3.93× | ||
| 05 | Snapchat | Internet & Social Media | 3.91× | ||
| 06 | Engagement ring | Fashion & Accessoires | 3.64× | ||
| 07 | Sephora | Shopping | 3.51× | ||
| 08 | Uniqlo | Shopping | 3.22× | ||
| 09 | High school | Business & Career | 2.94× | ||
| 10 | Zara | Shopping | 2.44× | ||
| 11 | Biltema | Business & Career | 2.24× | ||
| 12 | Lindex | Fashion & Accessoires | 2.15× | ||
| 13 | Lunch | Food & Beverages | 2.05× | ||
| 14 | KappAhl | Fashion & Accessoires | 1.89× | ||
| 15 | Intersport | Shopping | 1.81× | ||
| 16 | Gina Tricot | Fashion & Accessoires | 1.77× | ||
| 17 | Flower | Home & Garden | 1.77× | ||
| 18 | Hemnet | Home & Garden | 1.74× | ||
| 19 | Internet & Social Media | 1.72× | |||
| 20 | Women's clothing | Fashion & Accessoires | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.78× | |
| Price Sensitivity | PREMIUM | 1.42× | |
| Indulgence | JOY | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.84× | |
| Tradition | CONSERVATISM | 0.94× | |
| Convenience Orientation | PREMIUM | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Arket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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