A data profile of the people who buy, follow and care about Sun in Denmark — modelled from more than twelve digital signal sources. Sun has an estimated audience of 1,137,540 people in Denmark.
Sun has an estimated audience of 1,137,540 people in Denmark. 59.6% are female, 40.4% are male, average age 44.8. Top brand affinities: Sunglasses, Gina Tricot, Alanya, Weather, Milan.
Top brand affinities include Sunglasses, Gina Tricot, Alanya, with strongest over-indexing on Sunglasses (2.15× the country average).
Demographically, the Sun audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical Sun fan in Denmark is more female, around 44.8 years old, with strong Community Orientation tendencies and a notable affinity for Sunglasses.
The key figures that characterise the Sun profile in Denmark.
59.6% are female, 40.4% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 44.8 |
| Estimated audience size | 1,137,540 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 25% | |
| 50+ | 35% |
of the worldwide Sun audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 19.6% |
| Italy | 6.7% |
| United Kingdom | 6.5% |
The strongest cross-interests of the Sun audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Beşiktaş J.K. | Sports | 3.95× | ||
| 02 | Alanya | Travel & Leisure | 3.44× | ||
| 03 | Kérastase | Beauty & Wellness | 2.66× | ||
| 04 | Horoscope | Health | 2.62× | ||
| 05 | Milan | Travel & Leisure | 2.22× | ||
| 06 | Sunglasses | Fashion & Accessoires | 2.15× | ||
| 07 | Shellac | Beauty & Wellness | 2.07× | ||
| 08 | Playground | Kids & Family | 2.01× | ||
| 09 | High school | Business & Career | 1.75× | ||
| 10 | Facial | Beauty & Wellness | 1.74× | ||
| 11 | Pasta | Food & Beverages | 1.72× | ||
| 12 | Gina Tricot | Fashion & Accessoires | 1.68× | ||
| 13 | Ravelry | Internet & Social Media | 1.66× | ||
| 14 | Weather | Home & Garden | 1.63× | ||
| 15 | Backpack | Fashion & Accessoires | 1.62× | ||
| 16 | Hamburger | Food & Beverages | 1.61× | ||
| 17 | Leggings | Fashion & Accessoires | 1.59× | ||
| 18 | Mother's Day | Kids & Family | 1.58× | ||
| 19 | Zizzi | Food & Beverages | 1.57× | ||
| 20 | Hoodie | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.18× | |
| Extroversion | THRILL | 1.17× | |
| Travelling | THRILL | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.94× | |
| Healthy Lifestyle | BALANCE | 0.95× | |
| Mindfulness | BALANCE | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Sun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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