A data profile of the people who buy, follow and care about Sun in Portugal — modelled from more than twelve digital signal sources. Sun has an estimated audience of 2,673,746 people in Portugal.
The average Sun fan in Portugal is 45.1 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Faro District.
Top brand affinities include Bikini, Sport Club Corinthians Paulista, Oysho, with strongest over-indexing on Bikini (1.54× the country average).
Demographically, the Sun audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Quality Awareness, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Sun fan in Portugal is more female, around 45.1 years old, with strong Quality Awareness tendencies and a notable affinity for Bikini.
The key figures that characterise the Sun profile in Portugal.
62.1% are female, 37.9% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 45.1 |
| Estimated audience size | 2,673,746 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 32% |
of the worldwide Sun audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 19.6% |
| Italy | 6.7% |
| United Kingdom | 6.5% |
Where the Sun audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Faro District | ~500K | 3.10× | |
| 02 | Madeira | ~200K | 1.96× | |
| 03 | Lisbon District | ~1M | 1.34× | |
| 04 | Porto District | ~700K | 1.12× | |
| 05 | Santarém District | ~100K | 1.12× | |
| 06 | Setúbal District | ~300K | 1.09× | |
| 07 | Leiria District | ~200K | 1.08× | |
| 08 | Azores | ~70K | 1.00× | |
| 09 | Braga District | ~300K | 0.99× | |
| 10 | Aveiro District | ~200K | 0.97× | |
| 11 | Évora District | ~40K | 0.94× | |
| 12 | Beja District | ~40K | 0.91× | |
| 13 | Guarda District | ~30K | 0.91× | |
| 14 | Bragança District | ~30K | 0.91× | |
| 15 | Portalegre District | ~30K | 0.91× | |
| 16 | Castelo Branco District | ~50K | 0.89× | |
| 17 | Vila Real District | ~40K | 0.88× | |
| 18 | Coimbra District | ~100K | 0.87× | |
| 19 | Viana do Castelo District | ~60K | 0.86× | |
| 20 | Viseu District | ~80K | 0.84× |
The strongest cross-interests of the Sun audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SporTV | Sports | 2.36× | ||
| 02 | Sport Club Corinthians Paulista | Sports | 2.32× | ||
| 03 | Cruzeiro Esporte Clube | Sports | 2.21× | ||
| 04 | AutoScout24 | Cars & Mobility | 2.15× | ||
| 05 | Kérastase | Beauty & Wellness | 2.05× | ||
| 06 | Chicco | Kids & Family | 1.95× | ||
| 07 | C&A | Shopping | 1.90× | ||
| 08 | Nigeria | Travel & Leisure | 1.78× | ||
| 09 | Oysho | Fashion & Accessoires | 1.76× | ||
| 10 | Mascara | Beauty & Wellness | 1.75× | ||
| 11 | Milan | Travel & Leisure | 1.70× | ||
| 12 | JD Sports | Shopping | 1.68× | ||
| 13 | Cheesecake | Food & Beverages | 1.62× | ||
| 14 | TEZENIS | Fashion & Accessoires | 1.59× | ||
| 15 | Hotmart | Shopping | 1.58× | ||
| 16 | Poodle | Pets & Animals | 1.55× | ||
| 17 | Bikini | Fashion & Accessoires | 1.54× | ||
| 18 | Massimo Dutti | Shopping | 1.54× | ||
| 19 | Intimissimi | Fashion & Accessoires | 1.53× | ||
| 20 | Shih Tzu | Pets & Animals | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.20× | |
| Indulgence | JOY | 1.19× | |
| Tradition | CONSERVATISM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.93× | |
| Social Media Usage | JOY | 0.96× | |
| Mindfulness | BALANCE | 0.97× |
Sun has an estimated audience of 2,673,746 people in Portugal, concentrated in Lisbon District and Porto District.
62.1% of Sun fans are female, 37.9% are male, with an average age of 45.1 years.
Sun fans show strongest brand affinity for Bikini (1.54×), Sport Club Corinthians Paulista (2.32×), and Oysho (1.76×) over the country average.
Sun fans in Portugal are most concentrated in Lisbon District (reach ~1M), Porto District (reach ~700K), and Faro District (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Sun itself, the audience over-indexes on Sport Club Corinthians Paulista (2.32×), Oysho (1.76×), Intimissimi (1.53×), and Milan (1.7×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Sun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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