A data profile of the people who buy, follow and care about Sun in Finland — modelled from more than twelve digital signal sources. Sun has an estimated audience of 651,772 people in Finland.
Sun has an estimated audience of 651,772 people in Finland. 61.3% are female, 38.7% are male, average age 43.1. Top brand affinities: Swimming pool, Alanya, Modern architecture, Sunglasses, Hoodie.
Top brand affinities include Swimming pool, Alanya, Modern architecture, with strongest over-indexing on Swimming pool (2.64× the country average).
Demographically, the Sun audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Travelling, Indulgence.
The typical Sun fan in Finland is more female, around 43.1 years old, with strong Travelling tendencies and a notable affinity for Swimming pool.
The key figures that characterise the Sun profile in Finland.
61.3% are female, 38.7% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 43.1 |
| Estimated audience size | 651,772 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Sun audience comes from Finland.
| Country | Share |
|---|---|
| United States | 19.6% |
| Italy | 6.7% |
| United Kingdom | 6.5% |
The strongest cross-interests of the Sun audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alanya | Travel & Leisure | 4.67× | ||
| 02 | Marbella | Travel & Leisure | 4.11× | ||
| 03 | Playground | Kids & Family | 3.32× | ||
| 04 | Swimming pool | Sports | 2.64× | ||
| 05 | Web conferencing | Technology & Electronics | 2.32× | ||
| 06 | Hoodie | Fashion & Accessoires | 2.27× | ||
| 07 | Long hair | Beauty & Wellness | 2.27× | ||
| 08 | Pedicure | Beauty & Wellness | 2.21× | ||
| 09 | Eyebrow | Beauty & Wellness | 1.92× | ||
| 10 | Backpack | Fashion & Accessoires | 1.88× | ||
| 11 | Brewery | Food & Beverages | 1.83× | ||
| 12 | Viral video | Internet & Social Media | 1.78× | ||
| 13 | Shampoo | Beauty & Wellness | 1.69× | ||
| 14 | Modern architecture | Arts & Culture | 1.64× | ||
| 15 | Sunglasses | Fashion & Accessoires | 1.61× | ||
| 16 | Wholesale | Fashion & Accessoires | 1.60× | ||
| 17 | Ice cream | Food & Beverages | 1.55× | ||
| 18 | Milk | Food & Beverages | 1.54× | ||
| 19 | Instant messaging | Internet & Social Media | 1.53× | ||
| 20 | Red wine | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.31× | |
| Indulgence | JOY | 1.25× | |
| Luxury Orientation | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.89× | |
| Urban Lifestyle | OPEN | 0.93× | |
| Pet Ownership | JOY | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Sun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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