A data profile of the people who buy, follow and care about Footwear in Denmark — modelled from more than twelve digital signal sources. Footwear has an estimated audience of 1,811,319 people in Denmark.
Footwear has an estimated audience of 1,811,319 people in Denmark. 69.5% are female, 30.5% are male, average age 46.1. Top brand affinities: Shoes, ILVA, Bracelet, Lingerie, Sunglasses.
Top brand affinities include Shoes, ILVA, Bracelet, with strongest over-indexing on Shoes (1.74× the country average).
Demographically, the Footwear audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Extroversion, Design Affinity.
The typical Footwear fan in Denmark is more female, around 46.1 years old, with strong Extroversion tendencies and a notable affinity for Shoes.
The key figures that characterise the Footwear profile in Denmark.
69.5% are female, 30.5% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 46.1 |
| Estimated audience size | 1,811,319 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 40% |
of the worldwide Footwear audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 5.5% |
| Italy | 5.2% |
The strongest cross-interests of the Footwear audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Balance | Fashion & Accessoires | 1.80× | ||
| 02 | Shoes | Fashion & Accessoires | 1.74× | ||
| 03 | Wedding dress | Fashion & Accessoires | 1.73× | ||
| 04 | Intersport | Shopping | 1.72× | ||
| 05 | Wedding ring | Fashion & Accessoires | 1.70× | ||
| 06 | Lingerie | Fashion & Accessoires | 1.69× | ||
| 07 | Bikini | Fashion & Accessoires | 1.67× | ||
| 08 | Bracelet | Fashion & Accessoires | 1.63× | ||
| 09 | Sunglasses | Fashion & Accessoires | 1.62× | ||
| 10 | Sportswear (activewear) | Fashion & Accessoires | 1.61× | ||
| 11 | Deal of the day | Shopping | 1.59× | ||
| 12 | Uniqlo | Shopping | 1.58× | ||
| 13 | Interflora | Shopping | 1.57× | ||
| 14 | Kindergarten | Kids & Family | 1.55× | ||
| 15 | Greece | Travel & Leisure | 1.54× | ||
| 16 | Stockholm | Travel & Leisure | 1.53× | ||
| 17 | Genetics | Kids & Family | 1.52× | ||
| 18 | Eyelash | Beauty & Wellness | 1.52× | ||
| 19 | ILVA | Home & Garden | 1.51× | ||
| 20 | Modern architecture | Arts & Culture | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.27× | |
| Design Affinity | PREMIUM | 1.24× | |
| Community Orientation | OPEN | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.90× | |
| Risk Appetite | THRILL | 0.94× | |
| Urban Lifestyle | OPEN | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Footwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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