A data profile of the people who buy, follow and care about Footwear in Sweden — modelled from more than twelve digital signal sources. Footwear has an estimated audience of 2,127,997 people in Sweden.
Footwear has an estimated audience of 2,127,997 people in Sweden. 68.5% are female, 31.5% are male, average age 44.4. Top brand affinities: Shoes, Tradera, Google, Intersport, Stockholm.
Top brand affinities include Shoes, Tradera, Google, with strongest over-indexing on Shoes (2.57× the country average).
Demographically, the Footwear audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
The typical Footwear fan in Sweden is more female, around 44.4 years old, with strong Extroversion tendencies and a notable affinity for Shoes.
The key figures that characterise the Footwear profile in Sweden.
68.5% are female, 31.5% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 68.5% |
| Male | 31.5% |
| Average age | 44.4 |
| Estimated audience size | 2,127,997 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Footwear audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 5.5% |
| Italy | 5.2% |
The strongest cross-interests of the Footwear audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 2.80× | ||
| 02 | Shoes | Fashion & Accessoires | 2.57× | ||
| 03 | Intersport | Shopping | 2.38× | ||
| 04 | Bracelet | Fashion & Accessoires | 2.37× | ||
| 05 | Lingerie | Fashion & Accessoires | 2.37× | ||
| 06 | Sunglasses | Fashion & Accessoires | 2.35× | ||
| 07 | Sportswear (activewear) | Fashion & Accessoires | 2.31× | ||
| 08 | Tattoos | Fashion & Accessoires | 1.98× | ||
| 09 | Modern architecture | Arts & Culture | 1.88× | ||
| 10 | Technology & Electronics | 1.84× | |||
| 11 | Hair products | Beauty & Wellness | 1.82× | ||
| 12 | Lindex | Fashion & Accessoires | 1.75× | ||
| 13 | Dogs | Pets & Animals | 1.73× | ||
| 14 | Happiness | Health | 1.73× | ||
| 15 | Internet & Social Media | 1.68× | |||
| 16 | Spas | Beauty & Wellness | 1.66× | ||
| 17 | Mobile phones | Technology & Electronics | 1.57× | ||
| 18 | Stockholm | Travel & Leisure | 1.52× | ||
| 19 | Gina Tricot | Fashion & Accessoires | 1.52× | ||
| 20 | Tradera | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.49× | |
| Early Adopter Mentality | POWER | 1.40× | |
| Community Orientation | OPEN | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.99× | |
| Spirituality | BALANCE | 1.00× | |
| Risk Appetite | THRILL | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Footwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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