A data profile of the people who buy, follow and care about Norway in Denmark — modelled from more than twelve digital signal sources. Norway has an estimated audience of 1,814,474 people in Denmark.
Norway has an estimated audience of 1,814,474 people in Denmark. 56.5% are female, 43.5% are male, average age 46.5. Top brand affinities: Novo Nordisk, IHF World Men's Handball Championship, Gina Tricot, Royal Copenhagen, Refrigerator.
Top brand affinities include Novo Nordisk, IHF World Men's Handball Championship, Gina Tricot, with strongest over-indexing on Novo Nordisk (1.68× the country average).
Demographically, the Norway audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Quality Awareness, Community Orientation.
The typical Norway fan in Denmark is more female, around 46.5 years old, with strong Quality Awareness tendencies and a notable affinity for Novo Nordisk.
The key figures that characterise the Norway profile in Denmark.
56.5% are female, 43.5% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 46.5 |
| Estimated audience size | 1,814,474 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 14% | |
| 40-49 | 24% | |
| 50+ | 40% |
of the worldwide Norway audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 10.2% |
| Germany | 9.7% |
| Norway | 5.7% |
The strongest cross-interests of the Norway audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Iceland | Travel & Leisure | 1.95× | ||
| 02 | High school | Business & Career | 1.83× | ||
| 03 | Department store | Shopping | 1.76× | ||
| 04 | Cruises | Travel & Leisure | 1.69× | ||
| 05 | Novo Nordisk | Health | 1.68× | ||
| 06 | Gina Tricot | Fashion & Accessoires | 1.61× | ||
| 07 | Royal Copenhagen | Home & Garden | 1.60× | ||
| 08 | Grocery store | Food & Beverages | 1.60× | ||
| 09 | Financial services | Business & Career | 1.59× | ||
| 10 | Brewery | Food & Beverages | 1.59× | ||
| 11 | Intersport | Shopping | 1.59× | ||
| 12 | Self-employment | Business & Career | 1.56× | ||
| 13 | Island | Travel & Leisure | 1.54× | ||
| 14 | Fiction books | Literature | 1.53× | ||
| 15 | Modern architecture | Arts & Culture | 1.52× | ||
| 16 | Kindergarten | Kids & Family | 1.52× | ||
| 17 | Sandwich | Food & Beverages | 1.52× | ||
| 18 | IHF World Men's Handball Championship | Sports | 1.51× | ||
| 19 | Musical theatre | Movies & TV | 1.51× | ||
| 20 | Refrigerator | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.32× | |
| Community Orientation | OPEN | 1.29× | |
| Design Affinity | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.92× | |
| Risk Appetite | THRILL | 0.92× | |
| Individualism | JOY | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Norway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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