A data profile of the people who buy, follow and care about Denmark in Denmark — modelled from more than twelve digital signal sources. Denmark has an estimated audience of 3,650,696 people in Denmark.
Denmark has an estimated audience of 3,650,696 people in Denmark. 55.0% are female, 45.0% are male, average age 46.0. Top brand affinities: Iceland, Icelandair.
Top brand affinities include Iceland, Icelandair, with strongest over-indexing on Iceland (1.51× the country average).
Demographically, the Denmark audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
The typical Denmark fan in Denmark is balanced, around 46.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Iceland.
The key figures that characterise the Denmark profile in Denmark.
55.0% are female, 45.0% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 46.0 |
| Estimated audience size | 3,650,696 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 40% |
of the worldwide Denmark audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 10.4% |
| Vietnam | 9.4% |
| Germany | 8.5% |
The strongest cross-interests of the Denmark audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Icelandair | Travel & Leisure | 1.52× | ||
| 02 | Iceland | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.20× | |
| Community Orientation | OPEN | 1.18× | |
| Indulgence | JOY | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.92× | |
| Individualism | JOY | 0.93× | |
| Price Sensitivity | PREMIUM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Denmark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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