Denmark Audience in Germany
Denmark has an estimated audience of 4,105,649 people in Germany. 57.2% are female, 42.8% are male, average age 42.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Stradivarius, Esra Erol, Škoda Kodiaq, Urban horticulture.
The average Denmark fan in Germany is 42.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Stradivarius, Esra Erol, with strongest over-indexing on Rossmann (1.64× the country average). Demographically, the Denmark audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Denmark fans
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 42.6 |
| Estimated audience size | 4,105,649 |
Audience persona
The typical Denmark fan in Germany is more female, around 42.6 years old, with strong Design Affinity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 943,239 | 1.05× |
| Bayern | 562,519 | 0.85× |
| Baden-Württemberg | 485,960 | 0.87× |
| Niedersachsen | 483,768 | 1.21× |
| Hessen | 272,360 | 0.87× |
| Schleswig-Holstein | 262,897 | 1.78× |
| Sachsen | 196,415 | 0.98× |
| Berlin | 174,265 | 0.95× |
| Brandenburg | 129,659 | 1.02× |
| Hamburg | 121,816 | 1.31× |
| Rheinland-Pfalz | 104,182 | 0.51× |
| Sachsen-Anhalt | 100,507 | 0.94× |
| Mecklenburg-Vorpommern | 98,722 | 1.26× |
| Thüringen | 91,334 | 0.87× |
| Bremen | 34,627 | 0.99× |
| Saarland | 34,052 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.64× | Shopping |
| Stradivarius | 1.97× | Shopping |
| Esra Erol | 5.68× | Movies & TV |
| Škoda Kodiaq | 1.9× | Cars & Mobility |
| Urban horticulture | 1.62× | Home & Garden |
| Mothercare | 1.75× | Kids & Family |
| Video izle | 2.98× | |
| Snow White (Fables) | 1.67× | Literature |
| Home Delivery | 1.84× | Food & Beverages |
| Corfu (regional unit) | 1.83× | Travel & Leisure |
| Volvo V60 | 2.59× | Cars & Mobility |
| Coworking | 2.07× | Business & Career |
| Glashütte | 1.97× | Travel & Leisure |
| Steampunk | 1.58× | Fashion & Accessoires |
| Kenosha, Wisconsin | 11.68× | Travel & Leisure |
| Keeper (password manager) | 1.69× | Technology & Electronics |
| The Equalizer | 1.91× | Movies & TV |
| Jersey (fabric) | 1.97× | Fashion & Accessoires |
| Pantsuit | 2.46× | Fashion & Accessoires |
| Samanyolu Haber | 1.65× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.7 |
| DIY Mentality | THRILL | 1.28 |
| Pet Ownership | JOY | 1.22 |
| Sports Activity | POWER | 1.2 |
| Community Orientation | OPEN | 1.18 |
| Healthy Lifestyle | BALANCE | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.4% |
| Vietnam | 9.4% |
| Germany | 8.5% |
See Denmark audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Denmark have in Germany?
Denmark has an estimated audience of 4,105,649 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Denmark fans?
57.2% of Denmark fans are female, 42.8% are male, with an average age of 42.6 years.
Which brands do Denmark fans like most?
Denmark fans show strongest brand affinity for Rossmann (1.64×), Stradivarius (1.97×), and Esra Erol (5.68×) over the country average.
Where do Denmark fans live in Germany?
Denmark fans in Germany are most concentrated in Nordrhein-Westfalen (reach 943,239), Bayern (reach 562,519), and Baden-Württemberg (reach 485,960). These three regions account for the largest share of the active audience.
What other brands do Denmark fans also like?
Beyond Denmark itself, the audience over-indexes on Stradivarius (1.97×), Esra Erol (5.68×), Škoda Kodiaq (1.9×), and Urban horticulture (1.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Denmark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.