Island Audience in Germany
A data profile of the people who buy, follow and care about Island in Germany — modelled from more than twelve digital signal sources. Island has an estimated audience of 3,013,590 people in Germany.
The average Island fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include dB’s, Beaches, Shopping, with strongest over-indexing on dB’s (1.71× the country average).
Demographically, the Island audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Island fan in Germany is more female, around 41.1 years old, with strong Creativity tendencies and a notable affinity for dB’s.
At a glance
The key figures that characterise the Island profile in Germany.
Search interest · 12-month trend
Demographics of Island fans
55.7% are female, 44.3% are male, average age 41.1.
Gender split
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 41.1 |
| Estimated audience size | 3,013,590 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 22% |
Worldwide distribution
of the worldwide Island audience comes from Germany.
| Country | Share |
|---|---|
| United States | 21.9% |
| Japan | 5.8% |
| Italy | 5.0% |
Geography
Where the Island audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~500K | 1.11× | |
| 02 | Bayern | ~500K | 1.10× | |
| 03 | Schleswig-Holstein | ~100K | 1.10× | |
| 04 | Hamburg | ~70K | 1.09× | |
| 05 | Hessen | ~200K | 1.05× | |
| 06 | Nordrhein-Westfalen | ~700K | 1.04× | |
| 07 | Niedersachsen | ~300K | 1.04× | |
| 08 | Rheinland-Pfalz | ~200K | 1.02× | |
| 09 | Brandenburg | ~100K | 1.02× | |
| 10 | Sachsen | ~100K | 1.00× | |
| 11 | Thüringen | ~70K | 0.96× | |
| 12 | Berlin | ~100K | 0.94× | |
| 13 | Bremen | ~20K | 0.92× | |
| 14 | Mecklenburg-Vorpommern | ~50K | 0.90× | |
| 15 | Saarland | ~30K | 0.86× | |
| 16 | Sachsen-Anhalt | ~70K | 0.85× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Island audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Beaches | Travel & Leisure | 3.87× | ||
| 02 | Holiday | Travel & Leisure | 3.21× | ||
| 03 | Sun | Travel & Leisure | 3.09× | ||
| 04 | Vacations | Travel & Leisure | 2.53× | ||
| 05 | Hotels | Travel & Leisure | 2.28× | ||
| 06 | Discount stores | Shopping | 2.07× | ||
| 07 | Nature | Home & Garden | 2.05× | ||
| 08 | Cosmetics | Beauty & Wellness | 1.95× | ||
| 09 | Family | Kids & Family | 1.90× | ||
| 10 | Beauty | Beauty & Wellness | 1.83× | ||
| 11 | Cooking | Food & Beverages | 1.83× | ||
| 12 | Online shopping | Shopping | 1.80× | ||
| 13 | Physical fitness | Sports | 1.80× | ||
| 14 | Business | Business & Career | 1.79× | ||
| 15 | Design | Home & Garden | 1.75× | ||
| 16 | dB’s | Music & Radio | 1.71× | ||
| 17 | Shopping | Shopping | 1.71× | ||
| 18 | Borussia Dortmund | Sports | 1.69× | ||
| 19 | Politics and social issues | Politics & Society | 1.65× | ||
| 20 | Internet & Social Media | 1.63× |
Personality of the Island audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.65× | |
| Price Sensitivity | PREMIUM | 1.63× | |
| DIY Mentality | THRILL | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.03× | |
| Healthy Lifestyle | BALANCE | 1.04× | |
| Spirituality | BALANCE | 1.05× |
Frequently asked questions
How many fans does Island have in Germany?
Island has an estimated audience of 3,013,590 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Island fans?
55.7% of Island fans are female, 44.3% are male, with an average age of 41.1 years.
Which brands do Island fans like most?
Island fans show strongest brand affinity for dB’s (1.71×), Beaches (3.87×), and Shopping (1.71×) over the country average.
Where do Island fans live in Germany?
Island fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.
What other brands do Island fans also like?
Beyond Island itself, the audience over-indexes on Beaches (3.87×), Shopping (1.71×), Discount stores (2.07×), and Beauty (1.83×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
See Island audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Island. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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