Island Audience in Germany
Island has an estimated audience of 3,013,590 people in Germany. 55.7% are female, 44.3% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Beaches, Borussia Dortmund, Shopping, Discount stores, Beauty.
The average Island fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Beaches, Borussia Dortmund, Shopping, with strongest over-indexing on Beaches (3.87× the country average). Demographically, the Island audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Design Affinity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Island fans
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 41.1 |
| Estimated audience size | 3,013,590 |
Audience persona
The typical Island fan in Germany is more female, around 41.1 years old, with strong Design Affinity tendencies and a notable affinity for Beaches.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 701,411 | 1.06× |
| Bayern | 552,437 | 1.14× |
| Baden-Württemberg | 469,987 | 1.14× |
| Niedersachsen | 303,835 | 1.04× |
| Hessen | 248,448 | 1.08× |
| Rheinland-Pfalz | 153,908 | 1.02× |
| Sachsen | 148,370 | 1× |
| Berlin | 133,299 | 0.99× |
| Schleswig-Holstein | 118,090 | 1.09× |
| Brandenburg | 95,559 | 1.02× |
| Hamburg | 75,287 | 1.11× |
| Thüringen | 71,751 | 0.93× |
| Sachsen-Anhalt | 63,208 | 0.81× |
| Mecklenburg-Vorpommern | 48,605 | 0.84× |
| Saarland | 30,123 | 0.81× |
| Bremen | 23,160 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Beaches | 3.87× | Travel & Leisure |
| Borussia Dortmund | 1.69× | Sports |
| Shopping | 1.71× | Shopping |
| Discount stores | 2.07× | Shopping |
| Beauty | 1.83× | Beauty & Wellness |
| Online shopping | 1.8× | Shopping |
| Holiday | 3.21× | Travel & Leisure |
| Hotels | 2.28× | Travel & Leisure |
| Design | 1.75× | Home & Garden |
| Business | 1.79× | Business & Career |
| Family | 1.9× | Kids & Family |
| Cosmetics | 1.95× | Beauty & Wellness |
| Physical fitness | 1.8× | Sports |
| Nature | 2.05× | Home & Garden |
| Cooking | 1.83× | Food & Beverages |
| Vacations | 2.53× | Travel & Leisure |
| Sun | 3.09× | Travel & Leisure |
| Politics and social issues | 1.65× | Politics & Society |
| 1.63× | Internet & Social Media | |
| Software | 1.66× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.48 |
| Sports Activity | POWER | 1.44 |
| Quality Awareness | PREMIUM | 1.44 |
| Tradition | CONSERVATISM | 1.41 |
| Travelling | THRILL | 1.38 |
| Pet Ownership | JOY | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| Japan | 5.8% |
| Italy | 5.1% |
See Island audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Island have in Germany?
Island has an estimated audience of 3,013,590 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Island fans?
55.7% of Island fans are female, 44.3% are male, with an average age of 41.1 years.
Which brands do Island fans like most?
Island fans show strongest brand affinity for Beaches (3.87×), Borussia Dortmund (1.69×), and Shopping (1.71×) over the country average.
Where do Island fans live in Germany?
Island fans in Germany are most concentrated in Nordrhein-Westfalen (reach 701,411), Bayern (reach 552,437), and Baden-Württemberg (reach 469,987). These three regions account for the largest share of the active audience.
What other brands do Island fans also like?
Beyond Island itself, the audience over-indexes on Borussia Dortmund (1.69×), Shopping (1.71×), Discount stores (2.07×), and Beauty (1.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Island. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.