A data profile of the people who buy, follow and care about Gratitude in Denmark — modelled from more than twelve digital signal sources. Gratitude has an estimated audience of 857,899 people in Denmark.
Gratitude has an estimated audience of 857,899 people in Denmark. 67.0% are female, 33.0% are male, average age 44.5. Top brand affinities: Happiness, Flower, Hobby, Novo Nordisk, Royal Copenhagen.
Top brand affinities include Happiness, Flower, Hobby, with strongest over-indexing on Happiness (1.55× the country average).
Demographically, the Gratitude audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Community Orientation, Career Orientation.
The typical Gratitude fan in Denmark is more female, around 44.5 years old, with strong Community Orientation tendencies and a notable affinity for Happiness.
The key figures that characterise the Gratitude profile in Denmark.
67.0% are female, 33.0% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 67.0% |
| Male | 33.0% |
| Average age | 44.5 |
| Estimated audience size | 857,899 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Gratitude audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 27.2% |
| United Kingdom | 5.0% |
| Brazil | 4.2% |
The strongest cross-interests of the Gratitude audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Self-love | Health | 2.20× | ||
| 02 | Ticketmaster | Travel & Leisure | 2.15× | ||
| 03 | High school | Business & Career | 2.15× | ||
| 04 | Royal Copenhagen | Home & Garden | 2.00× | ||
| 05 | Satellite television | Technology & Electronics | 1.99× | ||
| 06 | Gymnastics | Sports | 1.90× | ||
| 07 | Bars | Travel & Leisure | 1.79× | ||
| 08 | Zizzi | Food & Beverages | 1.77× | ||
| 09 | Novo Nordisk | Health | 1.71× | ||
| 10 | Georg Jensen | Home & Garden | 1.71× | ||
| 11 | Hobby | Home & Garden | 1.67× | ||
| 12 | Kindergarten | Kids & Family | 1.66× | ||
| 13 | Island | Travel & Leisure | 1.65× | ||
| 14 | Gina Tricot | Fashion & Accessoires | 1.64× | ||
| 15 | Bracelet | Fashion & Accessoires | 1.59× | ||
| 16 | Poster | Arts & Culture | 1.56× | ||
| 17 | Happiness | Health | 1.55× | ||
| 18 | Flower | Home & Garden | 1.53× | ||
| 19 | Modern architecture | Arts & Culture | 1.51× | ||
| 20 | Lingerie | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.31× | |
| Career Orientation | POWER | 1.24× | |
| Urban Lifestyle | OPEN | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.91× | |
| Spirituality | BALANCE | 0.95× | |
| Social Media Usage | JOY | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Gratitude. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.