A data profile of the people who buy, follow and care about Gratitude in Norway — modelled from more than twelve digital signal sources. Gratitude has an estimated audience of 718,315 people in Norway.
Gratitude has an estimated audience of 718,315 people in Norway. 68.8% are female, 31.2% are male, average age 43.9. Top brand affinities: Biltema, Gina Tricot, Happiness, Science, Bars.
Top brand affinities include Biltema, Gina Tricot, Happiness, with strongest over-indexing on Biltema (2.32× the country average).
Demographically, the Gratitude audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Community Orientation, Urban Lifestyle.
The typical Gratitude fan in Norway is more female, around 43.9 years old, with strong Community Orientation tendencies and a notable affinity for Biltema.
The key figures that characterise the Gratitude profile in Norway.
68.8% are female, 31.2% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 68.8% |
| Male | 31.2% |
| Average age | 43.9 |
| Estimated audience size | 718,315 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Gratitude audience comes from Norway.
| Country | Share |
|---|---|
| United States | 27.2% |
| United Kingdom | 5.0% |
| Brazil | 4.2% |
The strongest cross-interests of the Gratitude audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 3.93× | ||
| 02 | Gymnastics | Sports | 2.95× | ||
| 03 | Track and field | Sports | 2.77× | ||
| 04 | Street photography | Technology & Electronics | 2.60× | ||
| 05 | Biltema | Business & Career | 2.32× | ||
| 06 | Self-love | Health | 2.17× | ||
| 07 | Bars | Travel & Leisure | 2.16× | ||
| 08 | Skirt | Fashion & Accessoires | 1.94× | ||
| 09 | Gina Tricot | Fashion & Accessoires | 1.88× | ||
| 10 | Weaving | Fashion & Accessoires | 1.85× | ||
| 11 | Vegetable | Food & Beverages | 1.79× | ||
| 12 | Happiness | Health | 1.76× | ||
| 13 | Hobby | Home & Garden | 1.75× | ||
| 14 | Modern architecture | Arts & Culture | 1.73× | ||
| 15 | Sportswear (activewear) | Fashion & Accessoires | 1.73× | ||
| 16 | Kindergarten | Kids & Family | 1.72× | ||
| 17 | Science | Business & Career | 1.70× | ||
| 18 | Flower | Home & Garden | 1.64× | ||
| 19 | KappAhl | Fashion & Accessoires | 1.64× | ||
| 20 | Crochet | Home & Garden | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.42× | |
| Urban Lifestyle | OPEN | 1.31× | |
| Need for Security | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.90× | |
| Healthy Lifestyle | BALANCE | 0.93× | |
| DIY Mentality | THRILL | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Gratitude. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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