A data profile of the people who buy, follow and care about Geography in South Africa — modelled from more than twelve digital signal sources. Geography has an estimated audience of 1,287,243 people in South Africa.
Geography has an estimated audience of 1,287,243 people in South Africa. 54.1% are female, 45.9% are male, average age 38.1. Top brand affinities: Hostel, British Airways, Zoo, Bologna F.C. 1909, Dow Jones Industrial Average.
Top brand affinities include Hostel, British Airways, Zoo, with strongest over-indexing on Hostel (1.83× the country average).
Demographically, the Geography audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Sustainability, Travelling.
The typical Geography fan in South Africa is balanced, around 38.1 years old, with strong Sustainability tendencies and a notable affinity for Hostel.
The key figures that characterise the Geography profile in South Africa.
54.1% are female, 45.9% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 38.1 |
| Estimated audience size | 1,287,243 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 22% |
of the worldwide Geography audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 20.5% |
| Italy | 6.0% |
| India | 5.3% |
The strongest cross-interests of the Geography audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alpine skiing | Sports | 2.05× | ||
| 02 | Singapore Airlines | Travel & Leisure | 1.97× | ||
| 03 | Hostel | Travel & Leisure | 1.83× | ||
| 04 | Tom Hardy | Movies & TV | 1.76× | ||
| 05 | Buddhism | Health | 1.73× | ||
| 06 | Backpacking (travel) | Travel & Leisure | 1.71× | ||
| 07 | Sandra Bullock | Movies & TV | 1.69× | ||
| 08 | British Airways | Travel & Leisure | 1.64× | ||
| 09 | Prosecco | Food & Beverages | 1.64× | ||
| 10 | Keanu Reeves | Movies & TV | 1.63× | ||
| 11 | Dow Jones Industrial Average | Business & Career | 1.59× | ||
| 12 | Zoo | Kids & Family | 1.58× | ||
| 13 | Birkenstock | Fashion & Accessoires | 1.58× | ||
| 14 | Škoda Auto | Cars & Mobility | 1.58× | ||
| 15 | Robotics | Technology & Electronics | 1.58× | ||
| 16 | Hinduism | Politics & Society | 1.56× | ||
| 17 | Bologna F.C. 1909 | Sports | 1.52× | ||
| 18 | Mineral water | Food & Beverages | 1.51× | ||
| 19 | Alfa Romeo | Cars & Mobility | 1.51× | ||
| 20 | Brad Pitt | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.31× | |
| Travelling | THRILL | 1.27× | |
| Indulgence | JOY | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.60× | |
| Social Media Usage | JOY | 0.70× | |
| Risk Appetite | THRILL | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Geography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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