A data profile of the people who buy, follow and care about Entrepreneurship in South Africa — modelled from more than twelve digital signal sources. Entrepreneurship has an estimated audience of 3,730,715 people in South Africa.
Entrepreneurship has an estimated audience of 3,730,715 people in South Africa. 51.3% are female, 48.7% are male, average age 37.1. Top brand affinities: Digital Revolution, Colonel Sanders, Wegzugsteuer, Friends in business, Arzt & Wirtschaft.
Top brand affinities include Digital Revolution, Colonel Sanders, Wegzugsteuer, with strongest over-indexing on Digital Revolution (1.52× the country average).
Demographically, the Entrepreneurship audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Entrepreneurship fan in South Africa is balanced, around 37.1 years old, with strong Spirituality tendencies and a notable affinity for Digital Revolution.
The key figures that characterise the Entrepreneurship profile in South Africa.
51.3% are female, 48.7% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 37.1 |
| Estimated audience size | 3,730,715 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 19% |
of the worldwide Entrepreneurship audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 4.9% |
| India | 4.5% |
The strongest cross-interests of the Entrepreneurship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Friends in business | Business & Career | 1.67× | ||
| 02 | Arzt & Wirtschaft | Health | 1.67× | ||
| 03 | Vivek Ramaswamy | Politics & Society | 1.67× | ||
| 04 | Wegzugsteuer | Politics & Society | 1.65× | ||
| 05 | Colonel Sanders | Food & Beverages | 1.56× | ||
| 06 | Digital Revolution | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.76× | |
| Travelling | THRILL | 0.74× | |
| Social Media Usage | JOY | 0.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.50× | |
| Patriotism | CONSERVATISM | 0.55× | |
| Social Media Usage | JOY | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Entrepreneurship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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