A data profile of the people who buy, follow and care about Banking in South Africa — modelled from more than twelve digital signal sources. Banking has an estimated audience of 3,661,258 people in South Africa.
Banking has an estimated audience of 3,661,258 people in South Africa. 50.0% are female, 50.0% are male, average age 37.4. Top brand affinities: Volkswagen Citi Golf, Deutsche Tourenwagen Meisterschaft, AutoNation, Network service provider, OCBC Bank.
Top brand affinities include Volkswagen Citi Golf, Deutsche Tourenwagen Meisterschaft, AutoNation, with strongest over-indexing on Volkswagen Citi Golf (1.71× the country average).
Demographically, the Banking audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Spirituality, Social Media Usage.
The typical Banking fan in South Africa is balanced, around 37.4 years old, with strong Spirituality tendencies and a notable affinity for Volkswagen Citi Golf.
The key figures that characterise the Banking profile in South Africa.
50.0% are female, 50.0% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 37.4 |
| Estimated audience size | 3,661,258 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 26% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 20% |
of the worldwide Banking audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 15.6% |
| India | 6.6% |
| Brazil | 5.4% |
The strongest cross-interests of the Banking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | AutoNation | Cars & Mobility | 1.95× | ||
| 02 | Network service provider | Topic | 1.80× | ||
| 03 | Luciano Bebê | Sports | 1.75× | ||
| 04 | Volkswagen Citi Golf | Cars & Mobility | 1.71× | ||
| 05 | OCBC Bank | Business & Career | 1.61× | ||
| 06 | Halkbank | Business & Career | 1.61× | ||
| 07 | Schweizerische Nationalbank | Business & Career | 1.61× | ||
| 08 | MBSB | Business & Career | 1.61× | ||
| 09 | Bank Islam | Business & Career | 1.61× | ||
| 10 | Bank Muamalat | Business & Career | 1.61× | ||
| 11 | Bankhaus Schelhammer & Schattera | Business & Career | 1.61× | ||
| 12 | MFortune Casino | Games | 1.52× | ||
| 13 | Deutsche Tourenwagen Meisterschaft | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.58× | |
| Social Media Usage | JOY | 0.49× | |
| Patriotism | CONSERVATISM | 0.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.33× | |
| Travelling | THRILL | 0.39× | |
| Patriotism | CONSERVATISM | 0.42× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Banking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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