A data profile of the people who buy, follow and care about Banking in Poland — modelled from more than twelve digital signal sources. Banking has an estimated audience of 5,241,361 people in Poland.
Banking has an estimated audience of 5,241,361 people in Poland. 52.8% are female, 47.2% are male, average age 42.1. Top brand affinities: PKO Bank Polski, MBank, Office 365, Poczta Polska, Gmail.
Top brand affinities include PKO Bank Polski, MBank, Office 365, with strongest over-indexing on PKO Bank Polski (1.99× the country average).
Demographically, the Banking audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Individualism, Price Sensitivity.
The typical Banking fan in Poland is balanced, around 42.1 years old, with strong Individualism tendencies and a notable affinity for PKO Bank Polski.
The key figures that characterise the Banking profile in Poland.
52.8% are female, 47.2% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 42.1 |
| Estimated audience size | 5,241,361 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Banking audience comes from Poland.
| Country | Share |
|---|---|
| United States | 15.6% |
| India | 6.6% |
| Brazil | 5.4% |
The strongest cross-interests of the Banking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Payment system | Shopping | 2.50× | ||
| 02 | Ursula von der Leyen | Politics & Society | 2.46× | ||
| 03 | Epilator | Beauty & Wellness | 2.38× | ||
| 04 | Office 365 | Technology & Electronics | 2.33× | ||
| 05 | Bank Zachodni WBK | Business & Career | 2.25× | ||
| 06 | Google Drive | Technology & Electronics | 2.07× | ||
| 07 | Tablecloth | Home & Garden | 2.06× | ||
| 08 | PKO Bank Polski | Business & Career | 1.99× | ||
| 09 | Online banking | Business & Career | 1.96× | ||
| 10 | Marek Kondrat | Movies & TV | 1.94× | ||
| 11 | GitHub | Internet & Social Media | 1.93× | ||
| 12 | BNP Paribas | Business & Career | 1.82× | ||
| 13 | Credit (finance) | Business & Career | 1.82× | ||
| 14 | Poczta Polska | Business & Career | 1.75× | ||
| 15 | Vacuum cleaner | Home & Garden | 1.64× | ||
| 16 | Super Express | News | 1.61× | ||
| 17 | Gmail | Internet & Social Media | 1.60× | ||
| 18 | MBank | Business & Career | 1.57× | ||
| 19 | Revolut | Business & Career | 1.55× | ||
| 20 | Credit cards | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.29× | |
| Price Sensitivity | PREMIUM | 1.29× | |
| Quality Awareness | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.38× | |
| Patriotism | CONSERVATISM | 0.39× | |
| Travelling | THRILL | 0.54× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Banking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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