A data profile of the people who buy, follow and care about Poczta Polska in Poland — modelled from more than twelve digital signal sources. Poczta Polska has an estimated audience of 4,789,637 people in Poland.
Poczta Polska has an estimated audience of 4,789,637 people in Poland. 64.4% are female, 35.6% are male, average age 34.4. Top brand affinities: Carrefour, AliExpress, Home Appliances, Circle K, Hardware store.
Top brand affinities include Carrefour, AliExpress, Home Appliances, with strongest over-indexing on Carrefour (2.28× the country average).
Demographically, the Poczta Polska audience skews more female with an average age of 34.4, and over-indexes on personality traits such as DIY Mentality, Need for Security.
The typical Poczta Polska fan in Poland is more female, around 34.4 years old, with strong DIY Mentality tendencies and a notable affinity for Carrefour.
The key figures that characterise the Poczta Polska profile in Poland.
64.4% are female, 35.6% are male, average age 34.4.
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 34.4 |
| Estimated audience size | 4,789,637 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 29% | |
| 30-39 | 23% | |
| 40-49 | 14% | |
| 50+ | 9% |
of the worldwide Poczta Polska audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 95.8% |
| Germany | 2.1% |
| United States | 0.6% |
The strongest cross-interests of the Poczta Polska audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mattel | Kids & Family | 5.00× | ||
| 02 | Barbie | Kids & Family | 4.65× | ||
| 03 | Stihl | Home & Garden | 4.31× | ||
| 04 | Hardware store | Home & Garden | 4.29× | ||
| 05 | Selena Gomez | Movies & TV | 3.84× | ||
| 06 | Retail banking | Business & Career | 3.75× | ||
| 07 | Circle K | Shopping | 2.91× | ||
| 08 | Hypermarket | Shopping | 2.45× | ||
| 09 | Computer hardware | Technology & Electronics | 2.37× | ||
| 10 | Credit cards | Business & Career | 2.29× | ||
| 11 | Carrefour | Shopping | 2.28× | ||
| 12 | Solar energy | Home & Garden | 2.17× | ||
| 13 | Cloud computing | Technology & Electronics | 2.16× | ||
| 14 | Volkswagen | Cars & Mobility | 2.00× | ||
| 15 | Home Appliances | Home & Garden | 1.99× | ||
| 16 | AliExpress | Shopping | 1.92× | ||
| 17 | Škoda Auto | Cars & Mobility | 1.88× | ||
| 18 | Supermarket | Shopping | 1.88× | ||
| 19 | Banking | Business & Career | 1.75× | ||
| 20 | BP | Cars & Mobility | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.06× | |
| Need for Security | CONSERVATISM | 1.41× | |
| Quality Awareness | PREMIUM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.78× | |
| Luxury Orientation | PREMIUM | 0.87× | |
| Mindfulness | BALANCE | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Poczta Polska. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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