A data profile of the people who buy, follow and care about Computer hardware in Poland — modelled from more than twelve digital signal sources. Computer hardware has an estimated audience of 2,430,919 people in Poland.
Computer hardware has an estimated audience of 2,430,919 people in Poland. 44.5% are female, 55.5% are male, average age 38.0. Top brand affinities: Poczta Polska, RTV Euro AGD, MBank, Mobile game, Mobile device.
Top brand affinities include Poczta Polska, RTV Euro AGD, MBank, with strongest over-indexing on Poczta Polska (2.37× the country average).
Demographically, the Computer hardware audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Patriotism, Social Media Usage.
The typical Computer hardware fan in Poland is more male, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for Poczta Polska.
The key figures that characterise the Computer hardware profile in Poland.
44.5% are female, 55.5% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 38.0 |
| Estimated audience size | 2,430,919 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Computer hardware audience comes from Poland.
| Country | Share |
|---|---|
| United States | 18.1% |
| Brazil | 6.2% |
| Italy | 5.2% |
The strongest cross-interests of the Computer hardware audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dota 2 | Games | 2.83× | ||
| 02 | Counter-Strike: Global Offensive | Games | 2.81× | ||
| 03 | Graphics processing unit | Technology & Electronics | 2.49× | ||
| 04 | Discord | Internet & Social Media | 2.40× | ||
| 05 | PC game | Games | 2.38× | ||
| 06 | Poczta Polska | Business & Career | 2.37× | ||
| 07 | Twitch | Games | 2.07× | ||
| 08 | Computer processors | Technology & Electronics | 2.03× | ||
| 09 | Computer engineering | Business & Career | 2.03× | ||
| 10 | Mobile game | Games | 1.89× | ||
| 11 | Gamer | Games | 1.89× | ||
| 12 | Mobile device | Technology & Electronics | 1.88× | ||
| 13 | Computing | Technology & Electronics | 1.82× | ||
| 14 | Deal of the day | Shopping | 1.76× | ||
| 15 | Orange | Technology & Electronics | 1.72× | ||
| 16 | MBank | Business & Career | 1.62× | ||
| 17 | Media Expert | Shopping | 1.59× | ||
| 18 | Cloud computing | Technology & Electronics | 1.59× | ||
| 19 | GeoGuessr | Internet & Social Media | 1.56× | ||
| 20 | RTV Euro AGD | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.18× | |
| Social Media Usage | JOY | 1.03× | |
| Urban Lifestyle | OPEN | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.61× | |
| Price Sensitivity | PREMIUM | 0.69× | |
| Travelling | THRILL | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Computer hardware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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