A data profile of the people who buy, follow and care about Media Expert in Poland — modelled from more than twelve digital signal sources. Media Expert has an estimated audience of 5,585,339 people in Poland.
Media Expert has an estimated audience of 5,585,339 people in Poland. 47.7% are female, 52.3% are male, average age 37.1. Top brand affinities: Google Maps, BP, Circle K, Family car, Computer hardware.
Top brand affinities include Google Maps, BP, Circle K, with strongest over-indexing on Google Maps (1.74× the country average).
Demographically, the Media Expert audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Need for Security, Family Orientation.
The typical Media Expert fan in Poland is balanced, around 37.1 years old, with strong Need for Security tendencies and a notable affinity for Google Maps.
The key figures that characterise the Media Expert profile in Poland.
47.7% are female, 52.3% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 37.1 |
| Estimated audience size | 5,585,339 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 18% |
of the worldwide Media Expert audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 86.5% |
| Germany | 7.7% |
| Netherlands | 1.7% |
The strongest cross-interests of the Media Expert audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dodge Charger (LX) | Cars & Mobility | 2.61× | ||
| 02 | E.ON | Home & Garden | 2.61× | ||
| 03 | Circle K | Shopping | 2.47× | ||
| 04 | Family car | Cars & Mobility | 2.36× | ||
| 05 | City car | Cars & Mobility | 2.17× | ||
| 06 | Love & Sex | Kids & Family | 1.98× | ||
| 07 | Hardware store | Home & Garden | 1.91× | ||
| 08 | Retail banking | Business & Career | 1.89× | ||
| 09 | Car dealership | Cars & Mobility | 1.83× | ||
| 10 | Carcare | Cars & Mobility | 1.80× | ||
| 11 | Linux | Technology & Electronics | 1.78× | ||
| 12 | Google Maps | Internet & Social Media | 1.74× | ||
| 13 | BP | Cars & Mobility | 1.63× | ||
| 14 | Computer hardware | Technology & Electronics | 1.59× | ||
| 15 | Smartwatch | Technology & Electronics | 1.56× | ||
| 16 | Laptop | Technology & Electronics | 1.55× | ||
| 17 | Xiaomi | Technology & Electronics | 1.53× | ||
| 18 | T-Mobile | Technology & Electronics | 1.52× | ||
| 19 | Philips | Technology & Electronics | 1.52× | ||
| 20 | Hatchback | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.39× | |
| Family Orientation | CONSERVATISM | 1.37× | |
| Career Orientation | POWER | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.78× | |
| Creativity | OPEN | 0.85× | |
| Pet Ownership | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Media Expert. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.