A data profile of the people who buy, follow and care about Philips in Poland — modelled from more than twelve digital signal sources. Philips has an estimated audience of 2,050,177 people in Poland.
Philips has an estimated audience of 2,050,177 people in Poland. 59.1% are female, 40.9% are male, average age 41.4. Top brand affinities: Netherlands, Eindhoven, IKEA, Pepco, Fakt.
Top brand affinities include Netherlands, Eindhoven, IKEA, with strongest over-indexing on Netherlands (4.21× the country average).
Demographically, the Philips audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Urban Lifestyle, Need for Security.
The typical Philips fan in Poland is more female, around 41.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Netherlands.
The key figures that characterise the Philips profile in Poland.
59.1% are female, 40.9% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 41.4 |
| Estimated audience size | 2,050,177 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 20% | |
| 30-39 | 32% | |
| 40-49 | 30% | |
| 50+ | 13% |
of the worldwide Philips audience comes from Poland.
| Country | Share |
|---|---|
| Germany | 10.5% |
| United States | 7.9% |
| Italy | 4.9% |
The strongest cross-interests of the Philips audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eindhoven | Travel & Leisure | 5.98× | ||
| 02 | Netherlands | Travel & Leisure | 4.21× | ||
| 03 | Videotelephony | Technology & Electronics | 3.95× | ||
| 04 | Amsterdam | Travel & Leisure | 3.29× | ||
| 05 | Whisky | Food & Beverages | 2.37× | ||
| 06 | Samsung | Technology & Electronics | 2.30× | ||
| 07 | Pepco | Fashion & Accessoires | 1.90× | ||
| 08 | Skirt | Fashion & Accessoires | 1.86× | ||
| 09 | Home Appliances | Home & Garden | 1.80× | ||
| 10 | Discount stores | Shopping | 1.76× | ||
| 11 | IKEA | Home & Garden | 1.75× | ||
| 12 | Auchan | Shopping | 1.71× | ||
| 13 | Hair products | Beauty & Wellness | 1.71× | ||
| 14 | Coupons | Shopping | 1.62× | ||
| 15 | Do it yourself (DIY) | Home & Garden | 1.60× | ||
| 16 | Apartment | Business & Career | 1.60× | ||
| 17 | Crafts | Home & Garden | 1.56× | ||
| 18 | Dresses | Fashion & Accessoires | 1.55× | ||
| 19 | Fakt | News | 1.52× | ||
| 20 | Garden | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.22× | |
| Need for Security | CONSERVATISM | 1.22× | |
| Individualism | JOY | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.27× | |
| Design Affinity | PREMIUM | 0.45× | |
| Patriotism | CONSERVATISM | 0.48× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Philips. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.