A data profile of the people who buy, follow and care about Dresses in Poland — modelled from more than twelve digital signal sources. Dresses has an estimated audience of 7,194,252 people in Poland.
Dresses has an estimated audience of 7,194,252 people in Poland. 78.2% are female, 21.8% are male, average age 41.2. Top brand affinities: Women's clothing, Shoes, Spas, Hair products, Cosmetics.
Top brand affinities include Women's clothing, Shoes, Spas, with strongest over-indexing on Women's clothing (2.04× the country average).
Demographically, the Dresses audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Extroversion, Design Affinity.
The typical Dresses fan in Poland is more female, around 41.2 years old, with strong Extroversion tendencies and a notable affinity for Women's clothing.
The key figures that characterise the Dresses profile in Poland.
78.2% are female, 21.8% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 78.2% |
| Male | 21.8% |
| Average age | 41.2 |
| Estimated audience size | 7,194,252 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 22% |
of the worldwide Dresses audience comes from Poland.
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 5.1% |
| Italy | 4.6% |
The strongest cross-interests of the Dresses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sunglasses | Fashion & Accessoires | 2.35× | ||
| 02 | Hair coloring | Beauty & Wellness | 2.35× | ||
| 03 | Wedding dress | Fashion & Accessoires | 2.32× | ||
| 04 | Lingerie | Fashion & Accessoires | 2.24× | ||
| 05 | Bracelet | Fashion & Accessoires | 2.17× | ||
| 06 | Women's clothing | Fashion & Accessoires | 2.04× | ||
| 07 | Kindergarten | Kids & Family | 1.96× | ||
| 08 | Spas | Beauty & Wellness | 1.95× | ||
| 09 | Hair products | Beauty & Wellness | 1.94× | ||
| 10 | Deal of the day | Shopping | 1.93× | ||
| 11 | Tattoos | Fashion & Accessoires | 1.92× | ||
| 12 | Skin care | Beauty & Wellness | 1.89× | ||
| 13 | Weddings | Kids & Family | 1.85× | ||
| 14 | Shoes | Fashion & Accessoires | 1.73× | ||
| 15 | Pepco | Fashion & Accessoires | 1.66× | ||
| 16 | Kitchen | Home & Garden | 1.66× | ||
| 17 | Children's clothing | Fashion & Accessoires | 1.56× | ||
| 18 | Dogs | Pets & Animals | 1.51× | ||
| 19 | Toys | Games | 1.51× | ||
| 20 | Cosmetics | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.66× | |
| Design Affinity | PREMIUM | 1.61× | |
| Sustainability | BALANCE | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.97× | |
| Need for Security | CONSERVATISM | 1.03× | |
| Individualism | JOY | 1.05× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Dresses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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