A data profile of the people who buy, follow and care about Lingerie in Poland — modelled from more than twelve digital signal sources. Lingerie has an estimated audience of 2,840,811 people in Poland.
Lingerie has an estimated audience of 2,840,811 people in Poland. 76.7% are female, 23.3% are male, average age 36.9. Top brand affinities: Bikini, Pepco, Skirt, Dresses, Men's clothing.
Top brand affinities include Bikini, Pepco, Skirt, with strongest over-indexing on Bikini (4.55× the country average).
Demographically, the Lingerie audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
The typical Lingerie fan in Poland is more female, around 36.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Bikini.
The key figures that characterise the Lingerie profile in Poland.
76.7% are female, 23.3% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 76.7% |
| Male | 23.3% |
| Average age | 36.9 |
| Estimated audience size | 2,840,811 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 26% | |
| 30-39 | 23% | |
| 40-49 | 19% | |
| 50+ | 12% |
of the worldwide Lingerie audience comes from Poland.
| Country | Share |
|---|---|
| United States | 16.8% |
| Brazil | 5.9% |
| Italy | 4.7% |
The strongest cross-interests of the Lingerie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bikini | Fashion & Accessoires | 4.55× | ||
| 02 | Swimsuit | Fashion & Accessoires | 3.51× | ||
| 03 | Skirt | Fashion & Accessoires | 2.99× | ||
| 04 | Blouse | Fashion & Accessoires | 2.73× | ||
| 05 | Trousers | Fashion & Accessoires | 2.58× | ||
| 06 | Men's clothing | Fashion & Accessoires | 2.51× | ||
| 07 | Pepco | Fashion & Accessoires | 2.49× | ||
| 08 | Handbags | Fashion & Accessoires | 2.40× | ||
| 09 | Children's clothing | Fashion & Accessoires | 2.29× | ||
| 10 | Discount stores | Shopping | 2.28× | ||
| 11 | T-shirt | Fashion & Accessoires | 2.26× | ||
| 12 | Dresses | Fashion & Accessoires | 2.24× | ||
| 13 | Coupons | Shopping | 2.23× | ||
| 14 | Fragrances | Beauty & Wellness | 2.15× | ||
| 15 | Woman | Kids & Family | 1.99× | ||
| 16 | Footwear | Fashion & Accessoires | 1.90× | ||
| 17 | IKEA | Home & Garden | 1.87× | ||
| 18 | Hair products | Beauty & Wellness | 1.83× | ||
| 19 | Spas | Beauty & Wellness | 1.76× | ||
| 20 | Shoes | Fashion & Accessoires | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.87× | |
| Individualism | JOY | 1.56× | |
| Need for Security | CONSERVATISM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.57× | |
| DIY Mentality | THRILL | 0.66× | |
| Design Affinity | PREMIUM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Lingerie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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