A data profile of the people who buy, follow and care about Fragrances in Poland — modelled from more than twelve digital signal sources. Fragrances has an estimated audience of 5,237,802 people in Poland.
Fragrances has an estimated audience of 5,237,802 people in Poland. 71.8% are female, 28.2% are male, average age 41.7. Top brand affinities: Skirt, Handbags, Blouse, Super Express, Rossmann.
Top brand affinities include Skirt, Handbags, Blouse, with strongest over-indexing on Skirt (1.75× the country average).
Demographically, the Fragrances audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Individualism, Need for Security.
The typical Fragrances fan in Poland is more female, around 41.7 years old, with strong Individualism tendencies and a notable affinity for Skirt.
The key figures that characterise the Fragrances profile in Poland.
71.8% are female, 28.2% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 71.8% |
| Male | 28.2% |
| Average age | 41.7 |
| Estimated audience size | 5,237,802 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 24% | |
| 40-49 | 24% | |
| 50+ | 22% |
of the worldwide Fragrances audience comes from Poland.
| Country | Share |
|---|---|
| United States | 15.2% |
| Brazil | 5.4% |
| Italy | 5.2% |
The strongest cross-interests of the Fragrances audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Manicure | Beauty & Wellness | 1.86× | ||
| 02 | Skirt | Fashion & Accessoires | 1.75× | ||
| 03 | Sephora | Shopping | 1.71× | ||
| 04 | Pedicure | Beauty & Wellness | 1.71× | ||
| 05 | Nail polish | Beauty & Wellness | 1.70× | ||
| 06 | Permanent makeup | Beauty & Wellness | 1.68× | ||
| 07 | Cosmetology | Beauty & Wellness | 1.67× | ||
| 08 | Eyelash | Beauty & Wellness | 1.67× | ||
| 09 | Cardigan (sweater) | Fashion & Accessoires | 1.66× | ||
| 10 | Blouse | Fashion & Accessoires | 1.64× | ||
| 11 | Sweater | Fashion & Accessoires | 1.64× | ||
| 12 | Nail art | Beauty & Wellness | 1.64× | ||
| 13 | Coat (clothing) | Fashion & Accessoires | 1.64× | ||
| 14 | Rossmann | Shopping | 1.61× | ||
| 15 | Super Express | News | 1.59× | ||
| 16 | Smyk | Shopping | 1.59× | ||
| 17 | Handbags | Fashion & Accessoires | 1.58× | ||
| 18 | Jacket | Fashion & Accessoires | 1.57× | ||
| 19 | Stradivarius | Shopping | 1.57× | ||
| 20 | M jak miłość | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.45× | |
| Need for Security | CONSERVATISM | 1.02× | |
| Patriotism | CONSERVATISM | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.64× | |
| Urban Lifestyle | OPEN | 0.68× | |
| Travelling | THRILL | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Fragrances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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