Rascasse Audience Intelligence

Permanent makeup Audience in Poland

A data profile of the people who buy, follow and care about Permanent makeup in Poland — modelled from more than twelve digital signal sources. Permanent makeup has an estimated audience of 2,611,656 people in Poland.

#2among Cosmetics in Poland
#323among Topic in Poland
#14in Beauty & Wellness

Permanent makeup has an estimated audience of 2,611,656 people in Poland. 82.0% are female, 18.0% are male, average age 35.7. Top brand affinities: Shellac, Manicure, Eyelash extensions, Pedicure, Cosmetology.

Top brand affinities include Shellac, Manicure, Eyelash extensions, with strongest over-indexing on Shellac (4.51× the country average).

Demographically, the Permanent makeup audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Individualism, Need for Security.

The typical Permanent makeup fan in Poland is more female, around 35.7 years old, with strong Individualism tendencies and a notable affinity for Shellac.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Permanent makeup profile in Poland.

Audience size
2.6M
in Poland
Gender
82.0%
18.0% male
Age
35.7
average years
Country rank
#496
Topic in Poland
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Permanent makeup fans

82.0% are female, 18.0% are male, average age 35.7.

Fig. 02

Gender split

82.0%
Female
18.0%
Male
Demographic split for Permanent makeup audience in Poland
MetricValue
Female82.0%
Male18.0%
Average age35.7
Estimated audience size2,611,656
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Permanent makeup audience in Poland
Age bracketShare%
16-1924%
20-2926%
30-3921%
40-4917%
50+12%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Permanent makeup audience comes from Poland.

Worldwide audience distribution share by country for Permanent makeup
CountryShare
Japan14.0%
United States13.9%
Italy6.4%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Permanent makeup audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Permanent makeup audience
#·InterestCategoryAffinity×
01ShellacBeauty & Wellness4.51×
02Eyelash extensionsBeauty & Wellness4.19×
03WaxingBeauty & Wellness3.68×
04PedicureBeauty & Wellness3.35×
05Artificial nailsBeauty & Wellness3.33×
06MascaraBeauty & Wellness3.25×
07Nail salonBeauty & Wellness3.18×
08ManicureBeauty & Wellness3.15×
09CosmetologyBeauty & Wellness2.85×
10FacialBeauty & Wellness2.80×
11EyelashBeauty & Wellness2.71×
12SmykShopping2.36×
13SephoraShopping2.29×
14SkirtFashion & Accessoires2.26×
15BlouseFashion & Accessoires2.07×
16HandbagsFashion & Accessoires1.84×
17NotinoShopping1.74×
18Shopping mallsShopping1.66×
19DressesFashion & Accessoires1.61×
20PepcoFashion & Accessoires1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Permanent makeup audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Permanent makeup audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.97×
Need for SecurityCONSERVATISM1.79×
Early Adopter MentalityPOWER1.21×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Permanent makeup audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.14×
Design AffinityPREMIUM0.43×
PatriotismCONSERVATISM0.46×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Poland who actively search for Permanent makeup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →