A data profile of the people who buy, follow and care about Permanent makeup in Poland — modelled from more than twelve digital signal sources. Permanent makeup has an estimated audience of 2,611,656 people in Poland.
Permanent makeup has an estimated audience of 2,611,656 people in Poland. 82.0% are female, 18.0% are male, average age 35.7. Top brand affinities: Shellac, Manicure, Eyelash extensions, Pedicure, Cosmetology.
Top brand affinities include Shellac, Manicure, Eyelash extensions, with strongest over-indexing on Shellac (4.51× the country average).
Demographically, the Permanent makeup audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Individualism, Need for Security.
The typical Permanent makeup fan in Poland is more female, around 35.7 years old, with strong Individualism tendencies and a notable affinity for Shellac.
The key figures that characterise the Permanent makeup profile in Poland.
82.0% are female, 18.0% are male, average age 35.7.
| Metric | Value |
|---|---|
| Female | 82.0% |
| Male | 18.0% |
| Average age | 35.7 |
| Estimated audience size | 2,611,656 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 26% | |
| 30-39 | 21% | |
| 40-49 | 17% | |
| 50+ | 12% |
of the worldwide Permanent makeup audience comes from Poland.
| Country | Share |
|---|---|
| Japan | 14.0% |
| United States | 13.9% |
| Italy | 6.4% |
The strongest cross-interests of the Permanent makeup audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shellac | Beauty & Wellness | 4.51× | ||
| 02 | Eyelash extensions | Beauty & Wellness | 4.19× | ||
| 03 | Waxing | Beauty & Wellness | 3.68× | ||
| 04 | Pedicure | Beauty & Wellness | 3.35× | ||
| 05 | Artificial nails | Beauty & Wellness | 3.33× | ||
| 06 | Mascara | Beauty & Wellness | 3.25× | ||
| 07 | Nail salon | Beauty & Wellness | 3.18× | ||
| 08 | Manicure | Beauty & Wellness | 3.15× | ||
| 09 | Cosmetology | Beauty & Wellness | 2.85× | ||
| 10 | Facial | Beauty & Wellness | 2.80× | ||
| 11 | Eyelash | Beauty & Wellness | 2.71× | ||
| 12 | Smyk | Shopping | 2.36× | ||
| 13 | Sephora | Shopping | 2.29× | ||
| 14 | Skirt | Fashion & Accessoires | 2.26× | ||
| 15 | Blouse | Fashion & Accessoires | 2.07× | ||
| 16 | Handbags | Fashion & Accessoires | 1.84× | ||
| 17 | Notino | Shopping | 1.74× | ||
| 18 | Shopping malls | Shopping | 1.66× | ||
| 19 | Dresses | Fashion & Accessoires | 1.61× | ||
| 20 | Pepco | Fashion & Accessoires | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.97× | |
| Need for Security | CONSERVATISM | 1.79× | |
| Early Adopter Mentality | POWER | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.14× | |
| Design Affinity | PREMIUM | 0.43× | |
| Patriotism | CONSERVATISM | 0.46× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Permanent makeup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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