A data profile of the people who buy, follow and care about Pepco in Poland — modelled from more than twelve digital signal sources. Pepco has an estimated audience of 6,816,714 people in Poland.
Pepco has an estimated audience of 6,816,714 people in Poland. 83.0% are female, 17.0% are male, average age 38.3. Top brand affinities: Kaufland, IKEA, Castorama, Women's clothing, KiK.
Top brand affinities include Kaufland, IKEA, Castorama, with strongest over-indexing on Kaufland (2.1× the country average).
Demographically, the Pepco audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Individualism, Patriotism.
The typical Pepco fan in Poland is more female, around 38.3 years old, with strong Individualism tendencies and a notable affinity for Kaufland.
The key figures that characterise the Pepco profile in Poland.
83.0% are female, 17.0% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 83.0% |
| Male | 17.0% |
| Average age | 38.3 |
| Estimated audience size | 6,816,714 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 25% | |
| 30-39 | 24% | |
| 40-49 | 19% | |
| 50+ | 16% |
The strongest cross-interests of the Pepco audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | KiK | Shopping | 3.55× | ||
| 02 | Black Red White | Home & Garden | 2.32× | ||
| 03 | Rossmann | Shopping | 2.18× | ||
| 04 | PUDELEK | News | 2.18× | ||
| 05 | Kaufland | Shopping | 2.10× | ||
| 06 | Smyk | Shopping | 1.99× | ||
| 07 | Castorama | Shopping | 1.87× | ||
| 08 | Men's clothing | Fashion & Accessoires | 1.87× | ||
| 09 | Flower | Home & Garden | 1.85× | ||
| 10 | IKEA | Home & Garden | 1.84× | ||
| 11 | Children's clothing | Fashion & Accessoires | 1.82× | ||
| 12 | Discount stores | Shopping | 1.75× | ||
| 13 | Women's clothing | Fashion & Accessoires | 1.71× | ||
| 14 | Psychology | Business & Career | 1.68× | ||
| 15 | Dresses | Fashion & Accessoires | 1.66× | ||
| 16 | Auchan | Shopping | 1.61× | ||
| 17 | Lidl | Shopping | 1.61× | ||
| 18 | Garden | Home & Garden | 1.59× | ||
| 19 | Shopping malls | Shopping | 1.58× | ||
| 20 | Boutiques | Fashion & Accessoires | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.09× | |
| Patriotism | CONSERVATISM | 1.52× | |
| Need for Security | CONSERVATISM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.56× | |
| Convenience Orientation | PREMIUM | 0.74× | |
| Urban Lifestyle | OPEN | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Pepco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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