A data profile of the people who buy, follow and care about KiK in Poland — modelled from more than twelve digital signal sources. KiK has an estimated audience of 1,648,316 people in Poland.
KiK has an estimated audience of 1,648,316 people in Poland. 85.4% are female, 14.6% are male, average age 36.3. Top brand affinities: Pepco, IKEA, Women's clothing, Kaufland, Auchan.
Top brand affinities include Pepco, IKEA, Women's clothing, with strongest over-indexing on Pepco (3.31× the country average).
Demographically, the KiK audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Individualism, Travelling.
The typical KiK fan in Poland is more female, around 36.3 years old, with strong Individualism tendencies and a notable affinity for Pepco.
The key figures that characterise the KiK profile in Poland.
85.4% are female, 14.6% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 85.4% |
| Male | 14.6% |
| Average age | 36.3 |
| Estimated audience size | 1,648,316 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 29% | |
| 30-39 | 24% | |
| 40-49 | 17% | |
| 50+ | 11% |
of the worldwide KiK audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 22.1% |
| Hungary | 7.7% |
| Romania | 7.6% |
The strongest cross-interests of the KiK audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Educational toy | Kids & Family | 3.76× | ||
| 02 | Pepco | Fashion & Accessoires | 3.31× | ||
| 03 | PUDELEK | News | 2.65× | ||
| 04 | Smyk | Shopping | 2.22× | ||
| 05 | Rossmann | Shopping | 2.21× | ||
| 06 | Kaufland | Shopping | 2.08× | ||
| 07 | IKEA | Home & Garden | 2.00× | ||
| 08 | Women's clothing | Fashion & Accessoires | 1.95× | ||
| 09 | Auchan | Shopping | 1.94× | ||
| 10 | Castorama | Shopping | 1.91× | ||
| 11 | Discount stores | Shopping | 1.86× | ||
| 12 | Children's clothing | Fashion & Accessoires | 1.86× | ||
| 13 | Lidl | Shopping | 1.83× | ||
| 14 | Garden | Home & Garden | 1.72× | ||
| 15 | Notino | Shopping | 1.70× | ||
| 16 | Dresses | Fashion & Accessoires | 1.68× | ||
| 17 | Boutiques | Fashion & Accessoires | 1.61× | ||
| 18 | Leisure | Travel & Leisure | 1.60× | ||
| 19 | Shopping malls | Shopping | 1.60× | ||
| 20 | Footwear | Fashion & Accessoires | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.45× | |
| Travelling | THRILL | 1.52× | |
| Patriotism | CONSERVATISM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.75× | |
| Quality Awareness | PREMIUM | 0.88× | |
| Convenience Orientation | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for KiK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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